Guide
IA Tourisme
Visitor Journey Guide in the Age of Artificial IntelligenceIA Tourisme's September 2025 guide addresses AI integration across the complete visitor journey—from pre-visit discovery through post-visit engagement.
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Reports & Research
The travel industry publishes hundreds of reports a year — official statistics from WTTC, OECD and UN Tourism, consumer research from Booking.com, Expedia and Airbnb, analyst studies from Phocuswright, Skift and McKinsey, destination barometers from ETC and national tourism boards. This library collects them in one place, sorted by publication date.
Every report gets an original TourismIntel brief: the findings at a glance, the key numbers exactly as published, the methodology and its limits, and what it means for destinations, hotels and travel tech — with the official source always one click away. The library is curated from 150+ sources and updated weekly; new reports are briefed within a day of discovery.
Browse by category below, or open any report for its full brief and Markdown version.
254
Reports
Report
Sabre
The Direct Connect Disconnect: Separating Fact from FictionSabre's 'The Direct Connect Disconnect' report reveals a significant gap between industry ambitions for direct travel distribution and operational reality.
Report
OECD Tourism
OECD Economic Outlook, Interim Report September 2025The OECD's September 2025 interim economic outlook projects global GDP growth declining from 3.3% in 2024 to 3.2% in 2025 and 2.9% in 2026, primarily due to record-high US tariff rates and persistent policy uncertainty.
Report
European Travel Commission (ETC)
Artificial Intelligence in Tourism – Assessing and Supporting NTOs' Research & Marketing OperationsThe European Travel Commission's 2025 report examines AI adoption among European National Tourism Organisations, revealing significant implementation gaps and regional disparities.
Sep 4, 2025Destinations, NTOs & DMOs
Report
ETC
Artificial Intelligence in Tourism: Assessing and Supporting NTOs' Research & Marketing OperationsThe European Travel Commission's report examines artificial intelligence adoption among National Tourism Organisations across Europe, revealing substantial implementation gaps and regional disparities.
E-book / report
ENIT
Tourism becomes climate-sensitiveENIT's climate-sensitive tourism research, conducted in 2024 by Santagata Foundation and Studio Giaccardi & Associati, examines how climate change reshapes Italian tourism supply, demand, and territorial vulnerability.
White paper
World Economic Forum
Travel and Tourism at a Turning Point: Principles for Transformative GrowthThe World Economic Forum's 'Travel and Tourism at a Turning Point' white paper, produced with Kearney, projects transformative growth for global tourism: 30 billion visits and $16 trillion GDP contribution by 2034, representing over 11% of world economic output.
Study
Roland Berger
AI elevates customer service in travel and transportationAI is transforming customer service in travel and transportation, with 95% of service centres now deploying AI tools ranging from chatbots to dynamic itinerary planning and personalised recommendations.
Analysis
Tourism Economics / Oxford Economics
US Inbound Travel Arrivals: 2025 Halfway MarkTourism Economics projects international overnight arrivals to the United States will decline 8.2% in 2025, with mid-year data confirming forecast accuracy as sentiment headwinds persist.
White paper
Sabre
Content Fragmentation: What I See vs What I TakeSabre's white paper examines how proliferation of booking systems, data sources and API integrations has created operational friction in travel distribution.
Futures study
Destinations International
2025 Futures StudyDestinations International's 2025 Futures Study charts a fundamental transformation in destination organisation strategy and identity.
White paper
World Economic Forum
Four Scenarios for the Future of Travel and TourismThe World Economic Forum and Kearney present four plausible scenarios for global travel through 2030, shaped by geopolitical fragmentation, economic volatility, technological disruption and sustainability pressures.
Observatory report
EY Italy
Future Travel Behaviors Observatory 2025 EditionThe EY Future Travel Behaviors Observatory 2025 edition finds European travel intentions stable, with 90% planning at least one leisure trip and no acceleration in post-pandemic revenge travel.
Report / insight
Amadeus / UN Tourism
Travel Insights 2025: Focus on EuropeTravel Insights 2025: Focus on Europe, published by Amadeus and UN Tourism in June 2025, reveals a European travel market characterised by dual dynamics: established dominance and emerging competition.
Report
Deloitte Middle East
Travel Insight Report 2025Deloitte Middle East's 2025 Travel Insight Report positions the GCC as a global tourism engine, with international arrivals 32% above pre-pandemic 2019 levels in 2024. Saudi Arabia received 18.72 million tourists in 2024, targeting 30 million by 2030; Dubai and Abu Dhabi set visitor records.
Report
IATA
IATA Safety Report Executive Summary 2025IATA's 2025 Annual Safety Report Executive Summary confirms strong long-term global aviation safety, with accident rates falling to 1.32 per million flight sectors—a 65% decline from 2005—despite carrying nearly five billion passengers.
Report
PhocusWire
We tested Mindtrip Flights and Hotels. Checkout is still checkout.PhocusWire tested Mindtrip's AI-powered flights and hotels platform and found that while the planning phase delivers meaningful personalisation—including customisable itineraries and collaborative tools—the checkout experience remains conventional and unchanged.
Report
Mastercard Economics Institute
Travel Trends 2025: Purpose-Driven JourneysThe Mastercard Economics Institute's Travel Trends 2025 report documents record passenger numbers and spending in 2024, with travel expenditure 20% above pre-pandemic levels. Growth is fuelled by demand for longer vacations and emerging destinations.
Study
Roland Berger
Airport Digital Transformation: High Time to Invest in IT and AutomationRoland Berger's May 2025 study reveals a critical modernisation imperative for global airports facing doubled passenger volumes within a decade.
Trend analysis
Airbnb
2025 Summer Travel Trends RevealedAirbnb's 2025 summer travel analysis reveals three converging consumer trends reshaping global tourism.
Report
Booking.com
Travel and Sustainability Report 2025Booking.com's tenth annual Travel and Sustainability Report (2025) surveyed 32,000 travelers across 34 countries, revealing that 53% now recognise tourism's impact on both communities and environment—a first-time majority.
Report / analysis
Capgemini
How investment trends are reshaping travel in 2025Capgemini's 2025 investment trends report, surveying 2,500 senior executives across 17 countries, reveals travel and hospitality businesses are prioritising customer experience, AI, sustainability, and supply chain resilience.
Trend report
ForwardKeys
US Travel To Europe – Tourism Trends For Summer 2025ForwardKeys forecasts a significant shift in US traveller preferences for summer 2025, with secondary European cities and Nordic destinations gaining ground at the expense of traditional capitals.
Report / insight
EY Japan
How Generative AI is Transforming the Tourism IndustryEY Japan's report on generative AI in tourism reveals substantial economic potential alongside significant adoption barriers.