This site uses PostHog and Google Analytics (with IP anonymization) to understand how visitors use the service. No advertising cookies. Privacy Policy
Reports by category
Reports that do not fit a single category — cross-industry studies with a travel chapter, one-off publications and multi-sector indices.
Each brief still follows the same structure: key findings, numbers, methodology and the official link.
3 reports · sorted by publication date
RateHawk and Phocuswright have published a white paper identifying ten trends shaping travel over the next decade. The analysis reveals that 70% of Gen Z and Gen Alpha travelers rely on social media for travel inspiration, requiring businesses to reposition marketing strategies.
SiteMinder's Changing Traveller Report 2026 identifies structural shifts in global accommodation booking behaviour. OTA research initiation reaches 21% for the first time, equalling search engines, whilst AI usage for research has grown almost fourfold.
Holafly's 2026 index ranks 50 global cities for passion-led travel—journeys centred on personal interests rather than traditional sightseeing. Rome tops the overall ranking (67.0/100) with dominant scores in food & drink (99.9), literature (79.6), and sports & adventure (74.7).
