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Reports by category
Trend reports and traveller surveys from the big online marketplaces — Booking.com, Expedia Group, Airbnb, Tripadvisor, Trip.com and their peers.
These reports are marketing-led by nature: our briefs extract the usable numbers, flag survey methodology and put the findings next to official statistics from Pulse.
11 reports · sorted by publication date
Airbnb's May 2026 analysis reveals a shift in US summer travel toward domestic activity-centred 'playcations' and budget-conscious rural escapes. One-third of travellers choose nearby destinations, with 86% of all travellers and 94% of Gen Z interested in rural getaways.
Booking.com's 2026 Travel & Sustainability Report reveals climate uncertainty as a primary reshaper of global travel behavior.
Airbnb's 2026 Travel Predictions Revealed forecasts eight major shifts in global leisure travel behaviour. Gen Z is accelerating 1–2 day international escapes over extended holidays, driven by viral TikTok trends and targeting vibrant urban centres like Buenos Aires and Marrakesh.
Booking.com's 2026 travel predictions, drawn from a survey of over 29,000 travellers across 33 countries, identify ten emerging trends centred on authenticity and personalised experiences.
The Why Travel? Report by Trip.com Group and Google reveals a fundamental reorientation in travel motivations, with modern travellers prioritising meaning, connection, and personal expression over conventional sightseeing.
Airbnb's 2025 summer travel analysis reveals three converging consumer trends reshaping global tourism.
Booking.com's tenth annual Travel and Sustainability Report (2025) surveyed 32,000 travelers across 34 countries, revealing that 53% now recognise tourism's impact on both communities and environment—a first-time majority.
Tripadvisor's Transparency Report 2025 documents substantial growth in user-generated content and platform integrity improvements during 2024.
Tripadvisor's 2025 analysis documents a significant shift in global travel planning behavior driven by artificial intelligence adoption.
Expedia Group's Unpack '26 report reveals that travellers in 2026 are prioritising experiences reflecting personal identity and passions, moving beyond traditional destination selection.
Expedia Group's 2025 Traveller Value Index reveals 88% of consumers planning leisure trips and 68% targeting international bookings in the next 12 months—significantly higher than 2022.
