Data intelligence & forecasting

A joint study by Mindtrip, Sabre, Sojern and MMGY Travel Intelligence reveals a significant gap between traveller AI adoption and destination marketing organisation readiness.

Mabrian's 2026 analysis of South Mediterranean tourism reveals significant seasonal concentration, with 59% of annual arrivals occurring during the June–September summer window across Spain, Italy, and Greece.

The Mastercard Economics Institute's May 2026 report examines the forces reshaping global travel in the post-pandemic era.

OAG's 'How Will We Travel in 2045? Ten Bets for the AI Era' outlines ten transformative predictions for travel by 2045, with AI as the central reshaping force.

Tourism Economics reported that international overnight visits to the US declined 5.7% in 2025, validating downside forecasts driven by sentiment and policy headwinds.

Europe's event-driven tourism sector is projected to expand 7% in 2025, generating approximately €200 billion in revenue across the continent. This recovery reflects strong consumer appetite for experiential travel and the resurgence of large-scale festivals and events post-pandemic.

Euromonitor's analysis identifies a structural inflection point in global travel, driven by mainstream AI adoption and OTA platform innovation.

Euromonitor identifies five trends reshaping global travel through 2026. Tourism flows diversify towards emerging outbound markets, notably India projected top five by 2030, requiring agile product strategies and regional partnerships.

Tourism Economics projects international overnight arrivals to the United States will decline 8.2% in 2025, with mid-year data confirming forecast accuracy as sentiment headwinds persist.

The Mastercard Economics Institute's Travel Trends 2025 report documents record passenger numbers and spending in 2024, with travel expenditure 20% above pre-pandemic levels. Growth is fuelled by demand for longer vacations and emerging destinations.

ForwardKeys forecasts a significant shift in US traveller preferences for summer 2025, with secondary European cities and Nordic destinations gaining ground at the expense of traditional capitals.

Mabrian's 2025 travel analysis projects international demand 25% above pre-pandemic levels, with Europe capturing 45% of global journeys and Asia expanding 30% as restrictions lift. Pent-up demand and shifting consumer preferences toward experiential travel drive growth across regions.

The Data Appeal Company's analysis of the 2025 Jubilee reveals that Vatican attractions experienced substantial engagement growth, with reviews up 33% and the Popularity Index up 60%, while visitor sentiment remained stable.

The Data Appeal Company's European Travel Trends – Summer 2025 report examines shifting travel patterns across seven major European cultural capitals: Barcelona, Berlin, Copenhagen, Helsinki, London, Paris, and Rome.

Tourism Economics and Oxford Economics forecast global international travel demand to grow 12% year-on-year in 2025, reaching a record 1.75 billion arrivals in their baseline scenario.

ForwardKeys' 2024 sustainability report demonstrates how prescriptive analytics can reshape tourism management by revealing climate-driven shifts in European travel patterns.

Mabrian's 2023 analysis documents a significant surge in travel to Bosnia and Herzegovina, recording a 35% year-on-year increase in international arrivals.

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Mabrian, a data intelligence and forecasting provider, published a web item whose title states that Brazil scored the best perceived security index among Latin American destinations.

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Sojern's playbook argues that car rental brands waste marketing efficiency by allocating budgets primarily to late-funnel channels—metasearch, OTA, paid search—where price dominates decision-making.