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Reports by category
Forward-looking intelligence from data providers, economists and forecasters: demand outlooks, air capacity, spending patterns, market sizing and destination analytics from firms such as Mabrian, ForwardKeys, Mastercard Economics Institute, Oxford Economics and Statista.
Every brief separates observed figures from modeled projections and points to the original dataset or report so you can check the numbers yourself.
69 reports · sorted by publication date
Mabrian announced an expansion of its Insights & Tourism Advisory team and specialised analysis capabilities, according to company communications. The platform focuses on demand, air capacity and destination intelligence services.
Mabrian's report profiles Spanish coastal tourism destinations in the first half of 2025, examining three critical dimensions: air connectivity infrastructure, international demand patterns by source market, and emerging travel trends.
Mabrian's report examines urban tourism evolution in Spain during the first half of 2025, integrating demand intelligence, air connectivity and market analysis. The study profiles traveller behaviour, origin markets and structural trends shaping Spanish urban destinations.
Mabrian's report examines trends, challenges and opportunities within Tokyo's luxury travel market, addressing demand patterns, air transport capacity and destination-level competitive intelligence.
Sojern's Hotel Marketer's Playbook, developed with HSMAI, provides strategic guidance for hotel marketers navigating contemporary traveller behaviour and booking patterns.
Sojern's 2021 survey of 300 travel marketers worldwide reveals a sector in transition following COVID-19 disruption. Travel marketers are reorienting budgets toward direct response campaigns emphasising cancellation flexibility and safety messaging.
Sojern's eBook examines email marketing as a strategic channel for hotels to drive direct bookings and guest loyalty. The report positions email as essential differentiation in markets where travellers face multiple booking options and OTA platforms dominate discovery.
Mabrian has published analysis of touristic perception indexes showing Vienna leading rankings during the New Year period. The analysis employs big-data methods examining demand, air capacity and destination intelligence metrics to assess traveller perception and destination appeal.
Mabrian's Perception of Security Index is positioned as a destination intelligence resource for the travel industry, designed to support DMOs, hotel groups and travel-tech platforms. However, the publicly available landing page does not contain the report's substantive content, findings or data.
Mabrian has published the Share of Searches Index, a demand measurement tool designed for travel industry stakeholders. The index quantifies the relative strength of visitor interest in destinations by analysing search behaviour patterns.
Sojern's guide reframes destination marketing around continuous, data-driven engagement rather than seasonal campaign bursts.
Sojern's report, developed with Skift, identifies six strategies for hotels to maximise revenue amid evolving data landscapes and unpredictable travel patterns.
Sojern's guide reframes upper-funnel marketing as a driver of measurable business results rather than optional brand activity. The report argues that brand awareness influences conversion rates, customer acquisition costs, and loyalty when built strategically early in the traveller journey.
Mabrian, a travel intelligence platform, published analysis of 2022 travel trends among Russian tourists, identifying Turkey as the top destination preference.
Mabrian's analysis examines three key dimensions of Mediterranean tourism: visitor satisfaction, transportation infrastructure and patterns, and pricing dynamics.
Mabrian's 2023 report identifies trending destinations across three key travel segments: active tourism, nature-based experiences and wellness.
Sojern's report examines cooperative marketing as a collaborative strategy enabling destinations and hospitality stakeholders to amplify campaign effectiveness through pooled resources.
The Hotel Marketer's Playbook, published by Sojern, is a strategic guide for hotel marketers navigating the full customer journey in an era of increasingly spontaneous travellers.
Sojern's State of Destination Marketing 2026 survey captures how 359+ destination marketers globally are navigating budget constraints, AI disruption, and shifting performance expectations.
Mabrian's analysis examines overtourism management in Croatia through a data-centric lens, focusing on demand patterns, air capacity analysis, and destination intelligence.
Mabrian's Robot Challenge Screen examines the international RobotChallenge championship, a major autonomous-robotics competition attracting participants from over 90 countries since 2004.
Mabrian's Wellness Tourism Global Outlook: 2022 and Beyond is a demand and capacity intelligence report targeting tourism professionals.
Sojern's 2020 guide reframes travel marketing strategy around always-on engagement rather than episodic seasonal campaigns.
Sojern's Complete Guide to Hotel Metasearch is a free resource addressing how hotels can drive direct bookings and reduce OTA dependency through metasearch advertising.
