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Reports by category
Forward-looking intelligence from data providers, economists and forecasters: demand outlooks, air capacity, spending patterns, market sizing and destination analytics from firms such as Mabrian, ForwardKeys, Mastercard Economics Institute, Oxford Economics and Statista.
Every brief separates observed figures from modeled projections and points to the original dataset or report so you can check the numbers yourself.
43 reports · sorted by publication date
Mabrian, a travel data intelligence platform, forecasts 10% growth in tourism for Croatia during the low season. The projection is derived from analysis of demand patterns and air capacity trends.
Mabrian's 2024 report examines new travel motivations and trending destinations across Europe, using demand and air capacity intelligence to identify shifts in traveller preferences.
Sojern's 'Six Digital Advertising Trends to Accelerate Travel's Covid-19 Recovery' report provides strategic guidance for travel marketers navigating post-pandemic recovery in 2021.
Sojern's guide on managing customer expectations addresses hotels and attractions seeking to improve satisfaction, loyalty, and brand reputation.
Sojern and Benchmark Research Partners surveyed hotel marketers worldwide on first-party data strategies. The report examines how hotels collect guest data directly—via cookies, hashed emails, and owned digital channels—to personalise marketing, drive direct bookings, and build loyalty.
Mabrian, a travel intelligence platform, has published analysis examining five key trends reshaping international tourism growth in Latin America.
Mabrian's report examines religious travel trends and pilgrimage patterns to Mecca in 2025, combining demand forecasting with air capacity analysis and destination-level intelligence.
Mabrian and Data Appeal have been appointed as Official Research Partners to the European Travel Commission. The partnership formalises collaboration on demand intelligence, air capacity analysis, and destination-level insights across European travel markets.
OAG's Punctuality League 2019 ranks global airlines and airports by on-time performance using 58 million flight records from full-year 2018.
Sojern's Guide to Digital Marketing for Tours, Activities, & Attractions addresses the unique marketing challenges facing experience operators in an increasingly digital travel marketplace.
Sojern's guide for hoteliers addresses website optimisation as a driver of direct bookings and profitability.
Sojern's Co-Op Marketing Guide for Destinations examines how destination marketing organisations can leverage collaborative marketing partnerships to recover from COVID-19 and optimise tourism spending.
Mabrian has published an analysis of five trends and opportunities shaping Poland's destination brand development and tourism promotion strategy.
Mabrian's report examines tourism dynamics across Latin America, focusing on demand trends, air transport capacity, and destination-level intelligence to identify market opportunities and challenges.
Mabrian operates a trend studies archive focused on travel industry data intelligence and forecasting. The organisation specialises in three core research areas: demand analysis, airline capacity measurement, and destination intelligence.
OAG offers eight regional aviation market data dashboards covering the Americas, Asia and EMEA, providing free access to airline capacity, airport performance and route analysis.
Sojern's 'Unlocking Revenue: How Hoteliers Build Profitable Guest Relationships' examines first-party data strategies and their impact on hotel profitability and guest experience.
Sojern's report examines Connected TV as a transformative channel for travel marketers, positioning it as a bridge between television's emotional engagement and programmatic advertising's precision.
Mabrian's analysis of COVID-19's impact on the Balearic Islands reveals significant health inequalities amplified by the pandemic.
