Trending destinations in 2023: active tourism, nature and wellness
At a glance
What the report covers
Mabrian's report examines trending destinations in 2023 with emphasis on three core travel segments: active tourism, nature-based travel and wellness experiences. The report draws on Mabrian's demand, air capacity and destination intelligence capabilities to identify shifting traveller preferences. Geography and specific markets analysed are not detailed in the publicly available summary. The full scope and findings remain accessible only beyond the landing page.
Key findings
The publicly available summary does not contain detailed findings, figures or comparative analysis. Access to the full report's key findings requires navigation beyond the landing page, which returned only a security verification message during retrieval.
Why it matters
DMOs & destinations
Understanding which destinations are trending in active tourism, nature and wellness categories helps regional tourism organisations position themselves competitively and allocate marketing resources to high-demand segments. Destination intelligence enables targeted strategy aligned with shifting traveller preferences.
Hotels & hospitality
Hospitality operators benefit from clarity on which destinations and experience types are attracting visitors in 2023. Insight into active tourism, nature and wellness demand informs product development, positioning and revenue management across accommodation portfolios.
Travel tech & distribution
Travel platforms and distribution partners require current destination trend data to optimise search, recommendation algorithms and inventory promotion. Demand and air capacity analysis supports pricing, content curation and partnership decisions in active tourism and wellness categories.
Methodology and limits
This brief is based solely on the publicly available landing page and summary from Mabrian's website. The full report content, methodology details, sample size, research period and data sources are not accessible in the retrieved material. Mabrian specialises in demand, air capacity and destination intelligence, but specific methodological details—whether findings derive from survey data, booking analysis, or expert assessment—cannot be confirmed from the summary alone.
This brief is based on the publicly available summary of the report only (the full document is gated or was not reachable).
Official source
The report is © Mabrian. This brief is an original editorial summary by TourismIntel — it quotes only figures published in the source and never reproduces the document.
Check the official statistics on Pulse
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