Booking.com's 2026 European Accommodation Barometer, based on 1,240 accommodation leaders across Europe, shows resilience tempered by operational fragmentation. While 66% expect positive development, chains report 72% confidence versus 55% of independents.
Reports by category
Travel tech
Research on the technology stack of travel — distribution, payments, AI agents, hotel software, connectivity and infrastructure — published by Amadeus, Sabre, SiteMinder, Google, OpenAI and specialist analysts.
Briefs highlight adoption figures, product shifts and what they mean for hotels, airlines and travel sellers.
50 reports · sorted by publication date
Anthropic's Economic Index, published June 2026, tracks Claude AI platform adoption across the United States and 121 countries, measuring how regions and job sectors integrate AI into work and learning. Washington, D.C.
Research commissioned by Booking.com and conducted by Oxford Economics quantifies the platform's economic contribution to Europe in 2025.
Sabre's white paper examines how autonomous AI systems transform security and governance requirements in travel technology.
Sabre's Agentic Blueprint outlines a framework for deploying autonomous AI agents in travel, addressing technical and organizational barriers to adoption.
Amadeus's Travel Trends 2026 identifies six shifts reshaping global tourism. Pet ownership (56% globally) spawns premium travel services. Travel Mixology sees travellers blend AI tools with human sources to mitigate hallucinations and build trust.
Sabre's October 2025 whitepaper examines how agentic AI and conversational commerce will reshape travel retail globally.
Sabre's white paper examines how proliferation of booking systems, data sources and API integrations has created operational friction in travel distribution.
Travel Insights 2025: Focus on Europe, published by Amadeus and UN Tourism in June 2025, reveals a European travel market characterised by dual dynamics: established dominance and emerging competition.
Globetrender and Amadeus Cytric's Business Travel Trends 2025 report projects global business travel spending to reach $1.64 trillion in 2025, driven by Return to Office mandates and Gen Z workforce expectations.
Travelport's 2025 State of Modern Retailing Report identifies five key trends reshaping travel retail: heightened demand for transparency, simplification of complex offers, distribution partnerships, subscription adoption, and AI integration.
Amadeus' November 2024 report identifies five major shifts in global travel. 'New Heydays' describes nostalgia-driven destination choice: 60% of British holidaymakers replicate youth trips with children, and Miami's flight share rose from 22.8% (2015) to 32.8% (2024).
Amadeus' Travel Technology Investment Trends 2024 report reveals that the global travel industry plans to increase technology spending by an average of 14% during 2024.
Expedia Group's Unpack '24 report forecasts major travel trends for 2024 using 70 petabytes of platform data and a 20,000-respondent global survey. Set-jetting—travel inspired by television and film—dominates, with over half of travellers having booked screen-influenced trips.
Booking.com's Easter 2023 report identifies London, Manchester, Edinburgh, Liverpool and Glasgow as the top domestic destinations booked by UK travellers for the holiday period (3–17 April 2023).
Expedia Group's 2023 Traveler Value Index reveals that travel has re-established itself as a consumer priority post-pandemic, with 11,000 travellers and 1,100 industry professionals contributing insights across 11 markets.
Booking.com's October 2022 survey of 1,003 UK cricket fans reveals extreme dedication to supporting England internationally. Half of fans would travel over 3,000 miles, whilst 12% would skip their own wedding and 18% would use flexible work policies to attend tournaments.
Booking.com's survey of 3,052 LGBTQ+ travellers across eight countries reveals persistent barriers to inclusive travel alongside growing opportunities for hospitality providers.
Booking.com's 2021 Sustainable Travel Report surveys 29,349 international travellers and 3,390 accommodation providers to assess pandemic-driven shifts in sustainable travel commitment.
The 2019 Drivers of Change in Hospitality study, conducted by Amadeus, Cornell University, IHG, and Foresight Factory, examines transformative forces reshaping the global hospitality sector based on insights from over 7,500 consumers worldwide.
Booking.com's 2018 survey of 20,500 global travelers reveals a significant gap between travel ambitions and reality. Although 42% aspire to be limitless travelers and 78% want travel with no regrets, 67% report insufficient adventurousness during vacations.
Oracle Hospitality's Hotel 2025 report forecasts the adoption and impact of eight disruptive technologies by 2025 based on a survey of 150 hotel operators, consumer sentiment data and expert interviews.
Google Labs is Google's platform for AI experimentation and emerging technology development. The publicly available summary showcases recent initiatives including Dreambeans, an AI-powered content discovery app that proactively curates personalized daily stories.
Google has released the ATLAS (Activity, Task, Landscape, and Adoption Study) report, its first formal research initiative measuring how users engage with AI tools across the company's platforms.