Travel tech

AMSTERDAM, 2 July 2025— Today, Booking.com, released the fifth edition of its European Accommodation Barometer, featuring insights from 1,160 travel accommodation executives across Europe on the current outlook, opportunities and challenges facing the industry.

Booking.com's inaugural Travel Happiness Index, released July 2026, surveys 10,136 travellers across 10 Asia-Pacific markets to understand emotional and practical drivers of travel behaviour.

Booking.com's survey of approximately 5,000 European accommodation professionals reveals a significant disconnect between acknowledged future skills needs and current training priorities. Whilst 82% of employers identify digital literacy as critical, only 16% prioritise related training.

Booking.com's Travel Proud Research Report surveyed 13,300 LGBTQ+ travellers across 19 countries in February–March 2026, revealing paradoxical safety patterns. Only 31% are out when travelling, and 40% willing to hide identity for bucket-list destinations.

Expedia Group Advertising has published the WANDER checklist, a research-backed framework for creating travel ads that drive bookings.

Booking.com's Summer Getaway Report reveals British travellers are fundamentally reshaping summer holiday behaviour in 2026. Nearly three-quarters (71%) plan to visit new destinations, driven by hunger for experiences over relaxation.

Expedia Group's Destination Marketing Guide addresses how DMOs can influence traveller behaviour, increase destination demand and measure advertising effectiveness.

Expedia Group's Mapping the Future of APAC Travel report surveys 1,250 travel professionals across five Asia-Pacific markets to assess industry readiness for growth and technological change. The research reveals strong demand optimism: 65% expect growth over two to three years.

Expedia Group's global survey of 214 travel management company leaders reveals a stark disconnect between market confidence and organisational capability in business travel.

Expedia Group, in partnership with Phocuswright, has released a research report profiling U.S. leisure mountain travellers based on survey data from approximately 2,000 respondents and analysis of over 2 million lodging folios.

Expedia Group's hotel marketing guide addresses the challenge of differentiating properties in competitive lodging markets to drive bookings and visibility.

PhocusWright's co-branded white paper with Expedia Group profiles the US short-term rental guest as a high-value, adventure-seeking traveller. STR guests spend $3,269 annually on leisure travel—53% more than non-STR guests—and favour longer stays averaging 6.2 nights.

Booking.com's 2022 Sustainable Travel Report, based on survey of 30,314 travellers across 32 countries in February 2022, finds sustainable travel intent rising sharply—27% year-on-year increase in UK travellers planning to travel sustainably.

Google Labs is Google's platform for AI experimentation and emerging technology development. The publicly available summary showcases recent initiatives including Dreambeans, an AI-powered content discovery app that proactively curates personalized daily stories.

Google has released the ATLAS (Activity, Task, Landscape, and Adoption Study) report, its first formal research initiative measuring how users engage with AI tools across the company's platforms.

Google DeepMind announced WeatherNext 3, its most advanced global weather AI model, now integrated across Search, Gemini, Maps, Google Maps Platform, and Cloud services. The deployment reflects Google's strategy to embed responsible AI across consumer and enterprise products.

Sabre's cookie policy discloses use of 57+ cookies and similar tracking technologies across its website. Cookies are categorised as strictly necessary (12: security, consent management, load-balancing), performance/analytics, social media, and targeting/advertising.

Sabre Mosaic is an AI-powered, modular platform serving airlines, travel agencies, hoteliers, travel management companies and online travel agencies.

Sabre Mosaic Insight Suite is a cloud-based platform designed to resolve data fragmentation in airline and travel agency operations. It comprises five modular suites—Experience, Retail, Payment, Service, and Insight—deployable independently or integrated, reducing vendor lock-in.

Expedia Group publishes ongoing research and insights to help travel industry partners—destinations, hotels, and distribution platforms—understand evolving traveller behaviour and optimise strategies.

Expedia Group publishes rolling research and insights to help travel partners understand evolving consumer behaviour, booking patterns, and market trends.

Expedia Group publishes ongoing research synthesising first-party traveler data to help industry partners understand shifting consumer intent and refine business strategy.

Booking.com's summer 2024 family travel analysis reveals sustained growth: accommodation searches rose 8% and flight searches 21% year-on-year. Value for money motivates 50% of families; 62% prioritise quality time. Albania's Durrës emerges as the leading trending destination.

Booking.com's Global AI Sentiment Report, based on 37,325 consumers across 33 markets surveyed April–May 2025, reveals a paradox: 91% express excitement about AI, yet only 6% fully trust it, and 91% harbour concerns about its implications.