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Reports by category
Publications from national tourism organisations, destination management organisations and industry associations — visitor statistics, strategy documents, sentiment barometers and marketing research from ENIT, VisitBritain, Turespaña, ETC, Federturismo and others.
Each brief surfaces the destination-level figures and links to the source so DMOs can benchmark against peers.
44 reports · sorted by publication date
The European Travel Commission's Long-Haul Travel Barometer 2/2026 finds that 70% of potential long-haul travellers express strong desire to visit Europe, signalling robust market interest despite global economic and geopolitical uncertainty.
VisitBritain's Kuwait market snapshot presents inbound tourism data for 2024–2025. The UK received 160,000 visits from Kuwait in 2024, generating £446.9 million in visitor expenditure at an average of £2,801 per visit.
VisitBritain's France market research profiles 3.6 million visits to the UK in 2024, generating record £2.0 billion expenditure. Holiday visits (44%) and VFR travel (34%) dominate; business travel reached record £367 million.
VisitBritain's market research profiles Canadian inbound tourism to the UK using 2024 data and 2025 capacity metrics. The UK received 944,000 visits from Canada in 2024, generating £890.9 million in expenditure (average £943 per visit).
VisitBritain's Brazil market report profiles inbound tourism flows based on 2024–2025 data from official passenger surveys and perception indices. The UK welcomed 310,000 Brazilian visitors in 2024, who spent £309.0 million (average £996 per visit).
The European Travel Commission's Long-Haul Travel Barometer (3/2025 edition) reveals a contracting global appetite for long-haul travel, with 55% of surveyed respondents from seven major overseas markets planning trips in H2 2025—a 4 percentage point year-on-year decline.
The European Travel Commission's Long-Haul Travel Barometer 1/2026 signals a softening in global long-haul travel sentiment heading into 2026, with Europe facing particular competitive pressure.
VisitBritain's Economic Value of Tourism report, released January 2026, quantifies the sector's contribution to the UK economy using analysis by Oxford Economics. Tourism generated £147 billion in GDP in 2024, representing 5% of the national economy, and supported 2.4 million jobs.
The International Passenger Survey is a continuous official statistics programme measuring inbound and outbound UK travel through random face-to-face interviews at major ports, achieving approximately 95 per cent sampling coverage.
The European Travel Commission's Q3 2025 quarterly report provides intelligence on tourism trends, national tourism organisation strategy and artificial intelligence adoption across European destinations.
IA Tourisme's September 2025 guide addresses AI integration across the complete visitor journey—from pre-visit discovery through post-visit engagement.
The European Travel Commission's 2025 report examines AI adoption among European National Tourism Organisations, revealing significant implementation gaps and regional disparities.
ENIT's climate-sensitive tourism research, conducted in 2024 by Santagata Foundation and Studio Giaccardi & Associati, examines how climate change reshapes Italian tourism supply, demand, and territorial vulnerability.
Destinations International's 2025 Futures Study charts a fundamental transformation in destination organisation strategy and identity.
As generative AI systems reshape how travellers discover destinations, the Quebec-based AI in Tourism Working Group has released a practical guide to discoverability—the capacity of destinations and tourism businesses to appear prominently in AI-generated recommendations.
Sojern's State of Destination Marketing 2025 report surveys nearly 200 global DMOs to assess the sector's investment, technology adoption and performance measurement practices.
Group NAO's 'Beyond the Hype' survey reveals a critical gap in destination AI adoption: nearly all professionals in Europe and North America now use AI tools, but only 16% of organisations have a formal strategy.
ENIT's Budget Economico Pluriennale 2025-2027 outlines a strategic reorientation of Italy's tourism investment, allocating €500 million for 2025 within a three-year budget framework showing 15% cumulative growth.
Spain's tourism micro and small enterprises achieved a 47.6% digitalization level in the second official measurement, a significant 16.4 percentage point increase from the previous report's 31.2% baseline.
The Singapore Tourism Board's annual report series documents tourism sector trajectory from 2019/2020 through 2024/2025, tracking recovery from pandemic disruption to contemporary growth strategies.
The European Travel Commission's 2021 report examines how National Tourism Organizations across Europe are responding to fundamental shifts in global tourism.
The 2025 DestinationNEXT Futures Study, published by Destinations International, examines global destination organizations at an inflection point following a decade of disruption and recovery.
Destinations International's DMO Visitor Information Center Study analysed 284 US and Canadian destination organizations that collectively welcomed over 10 million walk-in visitors to their information centers in 2012.
The 2013 Convention Sales and Marketing Activities Study examined the practices and spending of 180 destination organizations and convention centers globally, which collectively invested more than one-third of a billion dollars in convention sales, marketing and services.
