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The travel industry publishes hundreds of reports a year — official statistics from WTTC, OECD and UN Tourism, consumer research from Booking.com, Expedia and Airbnb, analyst studies from Phocuswright, Skift and McKinsey, destination barometers from ETC and national tourism boards. This library collects them in one place, sorted by publication date.
Every report gets an original TourismIntel brief: the findings at a glance, the key numbers exactly as published, the methodology and its limits, and what it means for destinations, hotels and travel tech — with the official source always one click away. The library is curated from 150+ sources and updated weekly; new reports are briefed within a day of discovery.
Browse by category below, or open any report for its full brief and Markdown version.
WTTC and Trip.com Group's Technology Game Changers report examines 16 emerging technologies across digital, financial, mobility and breakthrough innovation categories reshaping global travel and tourism.
Globetrender and Amadeus Cytric's Business Travel Trends 2025 report projects global business travel spending to reach $1.64 trillion in 2025, driven by Return to Office mandates and Gen Z workforce expectations.
As generative AI systems reshape how travellers discover destinations, the Quebec-based AI in Tourism Working Group has released a practical guide to discoverability—the capacity of destinations and tourism businesses to appear prominently in AI-generated recommendations.
Travelport's 2025 State of Modern Retailing Report identifies five key trends reshaping travel retail: heightened demand for transparency, simplification of complex offers, distribution partnerships, subscription adoption, and AI integration.
Mabrian's 2025 travel analysis projects international demand 25% above pre-pandemic levels, with Europe capturing 45% of global journeys and Asia expanding 30% as restrictions lift. Pent-up demand and shifting consumer preferences toward experiential travel drive growth across regions.
The World Economic Forum's January 2025 briefing paper examines the travel and tourism sector's transformation post-pandemic, forecasting 7% annual spending growth through 2034.
McKinsey and Skift's collaborative report examines agentic AI's potential to unlock value across travel and hospitality.
Deloitte's 2025 Travel Industry Outlook forecasts significant growth in US travel demand as Americans increase trip frequency, length of stay, and budgets in the post-pandemic period.
Phocuswright's Travel Forward report projects the global travel market to reach $1.67 trillion by 2026, sustained by robust demand across regions despite economic headwinds. Online bookings are forecast to grow 8% to $1.07 trillion in 2025, with Asia Pacific leading OTA growth at 36% of sales.
Phocuswright's Global Travel Market Report 2025 documents a travel industry fully recovered and entering a new growth phase. Global travel gross bookings reached US$1.6 trillion in 2024 and are projected to approach US$1.8 trillion by 2027, driven by digital adoption and sustained leisure demand.
Phocuswright's 'The AI-Native Edge: Travel Startups 2025' examines how artificial intelligence is reshaping travel technology entrepreneurship despite a paradoxical funding environment.
Phocuswright's Travel Innovation and Technology Trends 2025 positions generative AI and digital identity as transformative technologies reshaping travel at a scale comparable to the internet and personal computer revolutions.
Skift Research's State of Travel 2026 is the fifth annual edition of the publisher's flagship travel industry intelligence report.
The Data Appeal Company's analysis of the 2025 Jubilee reveals that Vatican attractions experienced substantial engagement growth, with reviews up 33% and the Popularity Index up 60%, while visitor sentiment remained stable.
The Data Appeal Company's European Travel Trends – Summer 2025 report examines shifting travel patterns across seven major European cultural capitals: Barcelona, Berlin, Copenhagen, Helsinki, London, Paris, and Rome.
Sojern's State of Destination Marketing 2025 report surveys nearly 200 global DMOs to assess the sector's investment, technology adoption and performance measurement practices.
Tripadvisor's Transparency Report 2025 documents substantial growth in user-generated content and platform integrity improvements during 2024.
Tripadvisor's 2025 analysis documents a significant shift in global travel planning behavior driven by artificial intelligence adoption.
Expedia Group's Unpack '26 report reveals that travellers in 2026 are prioritising experiences reflecting personal identity and passions, moving beyond traditional destination selection.
Expedia Group's 2025 Traveller Value Index reveals 88% of consumers planning leisure trips and 68% targeting international bookings in the next 12 months—significantly higher than 2022.
Group NAO's 'Beyond the Hype' survey reveals a critical gap in destination AI adoption: nearly all professionals in Europe and North America now use AI tools, but only 16% of organisations have a formal strategy.
UN Tourism's report on artificial intelligence adoption in the tourism sector reveals that 70% of businesses currently deploy AI technologies, primarily for chatbots, dynamic pricing and predictive analytics.
Tourism Economics and Oxford Economics forecast global international travel demand to grow 12% year-on-year in 2025, reaching a record 1.75 billion arrivals in their baseline scenario.
The G7/OECD policy paper on Artificial Intelligence and Tourism, published December 2024, examines how AI can drive innovation and sustainable development in tourism while managing emerging risks.
