The Latin American Experiences Traveler: Phocuswright
Latin American travelers remain highly motivated to travel, with rising costs as the primary constraint and value central to how they choose experiences. Tours, activities and attractions now shape the trip itself, influencing destination choice and drawing outsized engagement from travelers under 35, who book and spend more while still favoring classic sightseeing, cultural and food experiences. Discovery is fragmenting across digital channels, and AI is already established as a planning tool, yet reviews, provider reputation and recommendations still determine what travelers book.
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