Reports & Research

The Global Risks Report 2026, the 21st edition of the World Economic Forum's annual assessment, presents findings from the Global Risks Perception Survey (GRPS) conducted among over 1,300 global experts.

Europe's event-driven tourism sector is projected to expand 7% in 2025, generating approximately €200 billion in revenue across the continent. This recovery reflects strong consumer appetite for experiential travel and the resurgence of large-scale festivals and events post-pandemic.

The International Passenger Survey is a continuous official statistics programme measuring inbound and outbound UK travel through random face-to-face interviews at major ports, achieving approximately 95 per cent sampling coverage.

PwC Middle East's report examines AI adoption in Middle East tourism and hospitality through a survey of regional industry leaders.

IATA's Global Outlook forecasts 4.9% year-over-year passenger growth in 2026, led by Asia Pacific's 7.3% expansion, constrained by aircraft shortages and labour scarcity. Air cargo is projected to grow 2.6%, supported by e-commerce and artificial intelligence trade.

Euromonitor's analysis identifies a structural inflection point in global travel, driven by mainstream AI adoption and OTA platform innovation.

Euromonitor identifies five trends reshaping global travel through 2026. Tourism flows diversify towards emerging outbound markets, notably India projected top five by 2030, requiring agile product strategies and regional partnerships.

Airbnb's 2026 Travel Predictions Revealed forecasts eight major shifts in global leisure travel behaviour. Gen Z is accelerating 1–2 day international escapes over extended holidays, driven by viral TikTok trends and targeting vibrant urban centres like Buenos Aires and Marrakesh.

Sabre's Agentic Blueprint outlines a framework for deploying autonomous AI agents in travel, addressing technical and organizational barriers to adoption.

Bain's analysis examines how AI and agentic systems will fundamentally reshape travel company operations and customer engagement.

Amadeus's Travel Trends 2026 identifies six shifts reshaping global tourism. Pet ownership (56% globally) spawns premium travel services. Travel Mixology sees travellers blend AI tools with human sources to mitigate hallucinations and build trust.

SiteMinder's Changing Traveller Report 2026 identifies structural shifts in global accommodation booking behaviour. OTA research initiation reaches 21% for the first time, equalling search engines, whilst AI usage for research has grown almost fourfold.

Holafly's 2026 index ranks 50 global cities for passion-led travel—journeys centred on personal interests rather than traditional sightseeing. Rome tops the overall ranking (67.0/100) with dominant scores in food & drink (99.9), literature (79.6), and sports & adventure (74.7).

The European Travel Commission's Q3 2025 quarterly report provides intelligence on tourism trends, national tourism organisation strategy and artificial intelligence adoption across European destinations.

The Business Breakthrough Barometer 2026, developed by WBCSD with Bain & Company support, is the third annual assessment of how leading global businesses respond to climate risks and net-zero transition.

The World Economic Forum white paper argues that travel and tourism must transition from fragmented to integrated ecosystem operations for sustainable, inclusive prosperity.

The European Travel Commission's Q3 2025 quarterly analysis reveals moderate but uneven recovery in European tourism, with international arrivals up 3.0% and overnight stays up 2.7% year-on-year.

The 2026 Hotel Technology Outlook, published by the NYU Tisch Center of Hospitality with Stayntouch and IDeaS, reveals a significant industry shift toward Best-in-Class integrated systems over All-in-One platforms.

Sabre's October 2025 whitepaper examines how agentic AI and conversational commerce will reshape travel retail globally.

Booking.com's 2026 travel predictions, drawn from a survey of over 29,000 travellers across 33 countries, identify ten emerging trends centred on authenticity and personalised experiences.

The Why Travel? Report by Trip.com Group and Google reveals a fundamental reorientation in travel motivations, with modern travellers prioritising meaning, connection, and personal expression over conventional sightseeing.

The World Travel & Tourism Council's 2025 Global Trends report projects the travel and tourism sector will generate $11.6 trillion in economic value (10.4% of global GDP) and create approximately 126 million new jobs, with Asia-Pacific leading regional employment gains at 40% of total expansion.