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The travel industry publishes hundreds of reports a year — official statistics from WTTC, OECD and UN Tourism, consumer research from Booking.com, Expedia and Airbnb, analyst studies from Phocuswright, Skift and McKinsey, destination barometers from ETC and national tourism boards. This library collects them in one place, sorted by publication date.
Every report gets an original TourismIntel brief: the findings at a glance, the key numbers exactly as published, the methodology and its limits, and what it means for destinations, hotels and travel tech — with the official source always one click away. The library is curated from 150+ sources and updated weekly; new reports are briefed within a day of discovery.
Browse by category below, or open any report for its full brief and Markdown version.
The World Economic Forum's Workforce Strategies chapter reveals mounting labour-market challenges through 2030. Skill gaps remain employers' top transformation barrier at 63%, while talent availability outlook has deteriorated sharply: only 29% expect improvements versus 42% anticipating decline.
The Skills Outlook chapter of the World Economic Forum's Future of Jobs Report 2023 presents survey findings on workforce skills requirements and business expectations for skills evolution through 2027.
The European Travel Commission's July 2020 study examines travel preferences, motivations and behaviour of Generation Z consumers across China, Germany, UK and US markets.
Sojern's Hotel Marketer's Playbook, developed with HSMAI, provides strategic guidance for hotel marketers navigating contemporary traveller behaviour and booking patterns.
Sojern's 2021 survey of 300 travel marketers worldwide reveals a sector in transition following COVID-19 disruption. Travel marketers are reorienting budgets toward direct response campaigns emphasising cancellation flexibility and safety messaging.
Sojern's eBook examines email marketing as a strategic channel for hotels to drive direct bookings and guest loyalty. The report positions email as essential differentiation in markets where travellers face multiple booking options and OTA platforms dominate discovery.
IATA's July 2026 Air Cargo Market Analysis reports global cargo demand growth of 3.9% year-on-year, with international traffic advancing 4.7% and the Asia–North America corridor driving expansion.
IATA's February 2026 Air Passenger Market Analysis documents a 6.1% year-on-year increase in global Revenue Passenger Kilometres, driven by Lunar New Year travel demand and strength in the Chinese domestic market.
IATA's March 2026 Air Cargo Market Analysis shows global air cargo demand contracting 4.8% year-on-year amid Middle East disruption and seasonal pressures, with international traffic falling 5.5%.
Mabrian has published analysis of touristic perception indexes showing Vienna leading rankings during the New Year period. The analysis employs big-data methods examining demand, air capacity and destination intelligence metrics to assess traveller perception and destination appeal.
Mabrian's Perception of Security Index is positioned as a destination intelligence resource for the travel industry, designed to support DMOs, hotel groups and travel-tech platforms. However, the publicly available landing page does not contain the report's substantive content, findings or data.
Mabrian has published the Share of Searches Index, a demand measurement tool designed for travel industry stakeholders. The index quantifies the relative strength of visitor interest in destinations by analysing search behaviour patterns.
Phocuswright's annual travel startups report finds that funding recovered modestly to $5.8 billion in 2024 from $5.3 billion in 2023, yet both years mark 10-year lows well below the 2021 peak of $16.3 billion.
Phocuswright's U.S. Travel Agency Landscape 2025 report reveals a resilient market in which travel agency sales outpace overall travel growth despite economic headwinds and slower projected expansion than 2024.
Phocuswright's U.S. Online Travel Agency Market Essentials 2026 reveals a market with stable headline growth masking acute structural risk. U.S. OTA gross bookings reached $100.3 billion in 2025, 4% growth, and represent 20% of all U.S. travel bookings—projected to reach 21% by 2028.
Expedia Group's Destination Marketing Guide addresses how DMOs can influence traveller behaviour, increase destination demand and measure advertising effectiveness.
Expedia Group's Mapping the Future of APAC Travel report surveys 1,250 travel professionals across five Asia-Pacific markets to assess industry readiness for growth and technological change. The research reveals strong demand optimism: 65% expect growth over two to three years.
Expedia Group's global survey of 214 travel management company leaders reveals a stark disconnect between market confidence and organisational capability in business travel.
VisitBritain publishes annual inbound visit and spend estimates by UK nation and region, sourced from the Office for National Statistics' International Passenger Survey. The 4 September 2026 release provides revised 2024 estimates alongside historical data from 2002 onwards.
VisitBritain's multi-year research establishes food and drink as a material but non-decisive driver of UK inbound tourism. The 2023 International Passenger Survey found over half of inbound visitors tried local food, equivalent to 20.7 million visits.
VisitBritain's Poland market profile presents 2024 inbound tourism data with 2025 global and transport context. Poland delivered 1.4 million visits generating £390 million in expenditure; a record 368,000 were holiday visits.
The World Economic Forum's Future of Jobs Report 2025 surveys over 1,000 global employers to forecast labour market transformation across 2025–2030. Broadening digital access (60%), AI adoption (86%), and rising cost of living (50%) are identified as the most transformative trends.
The World Economic Forum's Global Risks Report 2026 surveys global respondent perception of economic and systemic risks across near and long-term horizons. Half of respondents (50%) expect turbulent or stormy conditions over the next two years, deteriorating to 57% for the ten-year outlook.
The World Economic Forum's Clean Skies for Tomorrow initiative, in collaboration with RMI and PwC Netherlands, published standardized Sustainable Aviation Fuel Certificate (SAFc) Emissions Accounting and Reporting Guidelines in October 2022.
