Reports & Research

Sojern's guide reframes upper-funnel marketing as a driver of measurable business results rather than optional brand activity. The report argues that brand awareness influences conversion rates, customer acquisition costs, and loyalty when built strategically early in the traveller journey.

SkyTeam, one of three major global airline alliances comprising 18 member carriers, adopted IATA's CO2 Connect for Corporate Travel tool to calculate and report Scope 3 business travel emissions for ESG compliance.

IATA has published a Global Interoperability Framework for Sustainable Aviation Fuel (SAF) registries, developed in collaboration with CADO, 4AIR, and 123Carbon.

IATA's July 2026 Air Passenger Market Analysis reports a return to positive growth after three months of contraction caused by the Iran war, with industry RPK rising 0.2% year-on-year.

The 2017 Global Travel & Tourism Benchmarking Report, published by Destinations International with American Express sponsorship, benchmarks travel and tourism's economic contribution against eight comparator sectors: agriculture, automotive manufacturing, banking, chemicals manufacturing…

Destinations International's World Travel & Tourism Economic Impact Report, published in March 2017, examines the sector's global economic performance in 2016 across 185 countries and 26 regions.

Power of Travel Promotion 3.0, published by Destinations International in August 2016, argues that sustained investment in travel promotion is essential for US states and cities to remain competitive in the global marketplace.

Mabrian, a travel intelligence platform, published analysis of 2022 travel trends among Russian tourists, identifying Turkey as the top destination preference.

Mabrian's analysis examines three key dimensions of Mediterranean tourism: visitor satisfaction, transportation infrastructure and patterns, and pricing dynamics.

Mabrian's 2023 report identifies trending destinations across three key travel segments: active tourism, nature-based experiences and wellness.

Phocuswright's August 2016 analysis positions Airbnb as the third-largest global online accommodation seller and fourth-largest online travel intermediary overall. The platform achieved approximately $7.5 billion in 2015 gross bookings, surpassing China's Ctrip and Japan's Rakuten.

The U.S. Travel Agency Landscape 2024 report reveals a thriving market with 28% growth in gross bookings to $109.7 billion in 2023, fuelled by high-end leisure demand and sharp corporate travel recovery.

Phocuswright's 2H25 research roundup synthesises 33 reports examining how global travel evolves across consumer behaviour, technology adoption and market sizing. Generative AI has become mainstream: 40% of U.S.

Expedia Group, in partnership with Phocuswright, has released a research report profiling U.S. leisure mountain travellers based on survey data from approximately 2,000 respondents and analysis of over 2 million lodging folios.

Expedia Group's hotel marketing guide addresses the challenge of differentiating properties in competitive lodging markets to drive bookings and visibility.

PhocusWright's co-branded white paper with Expedia Group profiles the US short-term rental guest as a high-value, adventure-seeking traveller. STR guests spend $3,269 annually on leisure travel—53% more than non-STR guests—and favour longer stays averaging 6.2 nights.

VisitBritain's MIDAS study, conducted across 29 markets in March–April 2022, maps international traveller motivations and decision-making in the post-pandemic era. The research finds that global tourism demand has recovered and Britain retains priority-destination status.

VisitBritain's Norway market profile presents 2024 inbound tourism data sourced from the International Passenger Survey. Norway generated 623,000 visits to the UK with total expenditure of £471.5 million (£757 per visit).

Booking.com's 2022 Sustainable Travel Report, based on survey of 30,314 travellers across 32 countries in February 2022, finds sustainable travel intent rising sharply—27% year-on-year increase in UK travellers planning to travel sustainably.

The World Economic Forum's Global Cybersecurity Outlook 2026, published in collaboration with Accenture on 12 January 2026, examines how accelerating AI adoption, geopolitical fragmentation and widening cyber inequity are reshaping global security risks.

The World Economic Forum's 2024 Global Gender Gap Index tracks gender parity across 146 economies using four dimensions: economic participation, educational attainment, health and survival, and political empowerment.

Sojern's report examines cooperative marketing as a collaborative strategy enabling destinations and hospitality stakeholders to amplify campaign effectiveness through pooled resources.