This site uses PostHog and Google Analytics (with IP anonymization) to understand how visitors use the service. No advertising cookies. Privacy Policy
The travel industry publishes hundreds of reports a year — official statistics from WTTC, OECD and UN Tourism, consumer research from Booking.com, Expedia and Airbnb, analyst studies from Phocuswright, Skift and McKinsey, destination barometers from ETC and national tourism boards. This library collects them in one place, sorted by publication date.
Every report gets an original TourismIntel brief: the findings at a glance, the key numbers exactly as published, the methodology and its limits, and what it means for destinations, hotels and travel tech — with the official source always one click away. The library is curated from 150+ sources and updated weekly; new reports are briefed within a day of discovery.
Browse by category below, or open any report for its full brief and Markdown version.
Destinations International's Convention Sales and Marketing Activities Study, published in 2013, is the most comprehensive examination of convention sales, marketing and services practices among North American destination organisations.
Destinations International's 2012 DMO Marketing Activities Study surveyed 240 U.S. destination organizations to benchmark marketing practices and budget allocation.
Destinations International released its 2022 Equity, Diversity, and Inclusion Study documenting baseline workforce and cultural data from 491 destination organization staff surveyed in October 2021.
Google's Southeast Asia AI report documents a significant shift in regional travel consumer behaviour driven by AI integration. The report finds that 65% of Southeast Asian travellers prefer personalized experiences and 70% report that AI-driven recommendations enhance trip planning.
Mabrian, a travel intelligence platform, has published analysis examining five key trends reshaping international tourism growth in Latin America.
Mabrian's report examines religious travel trends and pilgrimage patterns to Mecca in 2025, combining demand forecasting with air capacity analysis and destination-level intelligence.
Mabrian and Data Appeal have been appointed as Official Research Partners to the European Travel Commission. The partnership formalises collaboration on demand intelligence, air capacity analysis, and destination-level insights across European travel markets.
Phocuswright's 'Search Slips, AI Surges: Travel's New Front Door?' (November 2025) examines how generative AI is reshaping U.S. and Canadian travel planning and booking. Nearly 40% of U.S. travellers used AI tools for trip planning in 2025, up 11 points year-on-year.
Spain consolidated its position as the world's second-most-visited destination in 2024, welcoming more than 93 million international arrivals and generating 16% year-on-year growth in travel spending.
Phocuswright's Latin America Travel Market Report 2025 shows the region's travel suppliers entering a new phase of consolidation and digital innovation.
Expedia Group's 2024 Traveler Value Study, conducted with Global Web Index, examines how traveler spend, length of stay, and upgrade behavior vary across booking platforms.
Expedia Group's advertising guide presents research for destination marketing organisations to create compelling ads converting high-intent travellers.
Expedia Group's Built to Stay Report surveyed 1,758 travelers globally to identify what drives trust and booking decisions in vacation rentals.
VisitBritain's market research summary on Turkish inbound tourism reveals 323,000 visits to the UK in 2024 generating record expenditure of £381.7 million (£1,180 per visit).
VisitBritain's Taiwan market intelligence summary profiles visitor flows, expenditure, and connectivity from Taiwan to the UK.
VisitBritain publishes inbound market intelligence on Sweden, based on International Passenger Survey data and consumer perception research. In 2024, Sweden sent 614,000 visitors to the UK, spending £400.1 million (£652 average per visit).
Amadeus' white paper examines how agentic artificial intelligence—autonomous systems capable of multi-step task completion and reasoning—can help airlines increase revenue, improve efficiency, and enhance passenger experience.
The 2025 Mastercard-CrescentRating Global Muslim Travel Index reports that international Muslim arrivals reached 176 million in 2024, a 25% increase year-on-year, with projections reaching 245 million by 2030. Malaysia retained its position as the leading OIC destination for Muslim travellers.
Phocuswright's Travel Forward report offers broadscale insights into the global travel market, valued at $1.61 trillion, designed to equip industry stakeholders with essential 2025 trend data.
In April 2021, Booking.com published survey findings from 1,000 UK travellers assessing pandemic-era sentiment and recovery priorities. Two-thirds report increased travel optimism following vaccine rollout, yet two-thirds also condition international travel on personal vaccination.
Cornell University's Center for Hospitality Research administers the Grailer Faculty Fellow Program, which funds tenure-track assistant and associate professors at the Nolan School of Hotel Administration to conduct industry-relevant research.
The Stanley Sun Faculty Global Research Fund, administered by Cornell's Center for Hospitality Research, supports faculty research at the Nolan School of Hotel Administration and SC Johnson College on topics critical to hospitality, travel, and service industries.
The Grailer Faculty Fellow Program, administered by Cornell's Center for Hospitality Research, provides competitive annual research grants to tenure-track faculty at the Nolan School of Hotel Administration.
The World Economic Forum's 2023–2024 Annual Report documents progress across five thematic centres addressing global challenges in manufacturing, climate, cybersecurity, energy transition and financial systems.
