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The travel industry publishes hundreds of reports a year — official statistics from WTTC, OECD and UN Tourism, consumer research from Booking.com, Expedia and Airbnb, analyst studies from Phocuswright, Skift and McKinsey, destination barometers from ETC and national tourism boards. This library collects them in one place, sorted by publication date.
Every report gets an original TourismIntel brief: the findings at a glance, the key numbers exactly as published, the methodology and its limits, and what it means for destinations, hotels and travel tech — with the official source always one click away. The library is curated from 150+ sources and updated weekly; new reports are briefed within a day of discovery.
Browse by category below, or open any report for its full brief and Markdown version.
Google has released the ATLAS (Activity, Task, Landscape, and Adoption Study) report, its first formal research initiative measuring how users engage with AI tools across the company's platforms.
Sojern and Benchmark Research Partners surveyed hotel marketers worldwide on first-party data strategies. The report examines how hotels collect guest data directly—via cookies, hashed emails, and owned digital channels—to personalise marketing, drive direct bookings, and build loyalty.
Expedia Group's research examines how different media channels and content types influence travel inspiration and booking decisions across demographic cohorts.
Expedia Group has published research mapping the relative influence of different marketing media on travel inspiration and decision-making.
Destinations International's Canadian Visitor Based Assessment Study examines the critical role of VBAs in expanding Canada's visitor economy.
Expedia Group's Path to Purchase study maps how travellers research and book trips across seven countries using survey data from 5,713 respondents and a 70,000-person digital panel.
Sojern's report examines Connected TV as a transformative channel for travel marketers, positioning it as a bridge between television's emotional engagement and programmatic advertising's precision.
