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Reports by publisher
35 reports published by VisitBritain — Inbound, domestic, consumer trends (UK). Each one is summarised in an original TourismIntel brief with key findings, numbers as published, methodology and the official link. Publisher site: www.visitbritain.org
35 reports · sorted by publication date
VisitBritain's Kuwait market snapshot presents inbound tourism data for 2024–2025. The UK received 160,000 visits from Kuwait in 2024, generating £446.9 million in visitor expenditure at an average of £2,801 per visit.
VisitBritain's France market research profiles 3.6 million visits to the UK in 2024, generating record £2.0 billion expenditure. Holiday visits (44%) and VFR travel (34%) dominate; business travel reached record £367 million.
VisitBritain's market research profiles Canadian inbound tourism to the UK using 2024 data and 2025 capacity metrics. The UK received 944,000 visits from Canada in 2024, generating £890.9 million in expenditure (average £943 per visit).
VisitBritain's Brazil market report profiles inbound tourism flows based on 2024–2025 data from official passenger surveys and perception indices. The UK welcomed 310,000 Brazilian visitors in 2024, who spent £309.0 million (average £996 per visit).
VisitBritain's Economic Value of Tourism report, released January 2026, quantifies the sector's contribution to the UK economy using analysis by Oxford Economics. Tourism generated £147 billion in GDP in 2024, representing 5% of the national economy, and supported 2.4 million jobs.
The International Passenger Survey is a continuous official statistics programme measuring inbound and outbound UK travel through random face-to-face interviews at major ports, achieving approximately 95 per cent sampling coverage.
See the latest market data for Denmark – including traveller visits and spend, length of stay, behaviours and preferences.
VisitBritain's Argentina market page summarises travel between Argentina and the United Kingdom using the latest data it holds. For 2024, it reports 110,000 visits from Argentina to the UK, with total spend of £93.8 million and an average of £850 per visit.
Find out where UK residents are likely to take short breaks and holidays, both within the UK and abroad. Get insights on the impact of current barriers to travel and how these evolve over time.
Access the latest annual volume and value statistics for domestic overnight trips and day visits by British residents.
Access the latest volume and value statistics for domestic overnight trips and day visits by British residents. Top level results are published monthly and quarterly. For every calendar year, there is a trip profiling report providing more analysis and depth.
See the latest market data for Bahrain – including traveller visits and spend, length of stay, behaviours and preferences.
See the latest market data for Saudi Arabia – including traveller visits and spend, length of stay, behaviours and preferences.
VisitBritain forecasts 44.2 million inbound visits to the UK in 2026 with spending of £33.9 billion, representing 2% growth in volume and nominal spending but 1% real-terms decline versus 2025.
VisitBritain's Singapore market brief presents inbound tourism data for 2024 and global context for 2025. The UK received 142,000 visits from Singaporean travellers in 2024, generating £189.5 million in expenditure at an average spend of £1,335 per visit.
VisitBritain's USA market profile reveals record inbound performance in 2024: 5.6 million visits generating £7.3 billion in expenditure (average £1,301 per visit). US visitors are older than average (30% aged 55+), with holiday purposes dominating (51% of visits, 58% of spend).
VisitBritain's transport research reveals how inbound visitors move around Britain and their satisfaction with public transit systems.
VisitBritain's 2024–2025 business events research quantifies the sector's value to UK inbound tourism. Business visits reached 6.8 million (17% of inbound visits) and £5.9 billion in spend.
VisitBritain's sustainability research synthesis reveals that approximately two-thirds of international visitors factor sustainability into destination selection, rising from half for provider choice—driven primarily by North American and younger travellers.
VisitBritain's aviation data dashboard tracks early-stage visitor demand and actual inbound travel to the UK via two complementary data sources updated to July 2026 (flight searches) and May 2026 (air traffic).
VisitBritain's England Hotel Occupancy report for July 2026 documents a 1.4 percentage point decline in room occupancy to 86% versus July 2025, driven by 1.4% demand contraction while supply remained flat. Year-to-date occupancy (January–July) held steady at 78%, matching 2025.
VisitBritain publishes annual inbound visit and spend estimates by UK nation and region, sourced from the Office for National Statistics' International Passenger Survey. The 4 September 2026 release provides revised 2024 estimates alongside historical data from 2002 onwards.
VisitBritain's multi-year research establishes food and drink as a material but non-decisive driver of UK inbound tourism. The 2023 International Passenger Survey found over half of inbound visitors tried local food, equivalent to 20.7 million visits.
VisitBritain's Poland market profile presents 2024 inbound tourism data with 2025 global and transport context. Poland delivered 1.4 million visits generating £390 million in expenditure; a record 368,000 were holiday visits.
