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Reports by publisher
15 reports published by VisitBritain — Inbound, domestic, consumer trends (UK). Each one is summarised in an original TourismIntel brief with key findings, numbers as published, methodology and the official link. Publisher site: www.visitbritain.org
15 reports · sorted by publication date
VisitBritain's Kuwait market snapshot presents inbound tourism data for 2024–2025. The UK received 160,000 visits from Kuwait in 2024, generating £446.9 million in visitor expenditure at an average of £2,801 per visit.
VisitBritain's France market research profiles 3.6 million visits to the UK in 2024, generating record £2.0 billion expenditure. Holiday visits (44%) and VFR travel (34%) dominate; business travel reached record £367 million.
VisitBritain's market research profiles Canadian inbound tourism to the UK using 2024 data and 2025 capacity metrics. The UK received 944,000 visits from Canada in 2024, generating £890.9 million in expenditure (average £943 per visit).
VisitBritain's Brazil market report profiles inbound tourism flows based on 2024–2025 data from official passenger surveys and perception indices. The UK welcomed 310,000 Brazilian visitors in 2024, who spent £309.0 million (average £996 per visit).
VisitBritain's Economic Value of Tourism report, released January 2026, quantifies the sector's contribution to the UK economy using analysis by Oxford Economics. Tourism generated £147 billion in GDP in 2024, representing 5% of the national economy, and supported 2.4 million jobs.
The International Passenger Survey is a continuous official statistics programme measuring inbound and outbound UK travel through random face-to-face interviews at major ports, achieving approximately 95 per cent sampling coverage.
VisitBritain released quarterly inbound tourism statistics on 29 October 2025 based on the International Passenger Survey (IPS), a continuous ONS survey covering UK ports.
State of the Nation is VisitBritain's monthly intelligence briefing distilling curated insights on inbound and domestic tourism across Britain.
VisitBritain's Research and Insights platform consolidates official tourism statistics and third-party data on domestic and inbound travel to the UK, England, Scotland and Wales.
VisitBritain's UAE market profile presents official 2024 inbound data: 374,000 UAE residents visited the UK, spending £613.2 million at £1,641 per visit. VFR visits generated 37% of spend; holidays 34%; business 14%; study and miscellaneous 15%.
VisitBritain's market analysis documents inbound tourism from Mexico to the UK in 2024–2025, revealing 185,000 visits generating £191.9 million in spending (£1,037 average per visit).
VisitBritain has published inbound tourism market data for Israel covering 2024–2025 flows, expenditure and route connectivity. In 2024, the UK received 180,000 visits from Israeli citizens, who spent £182.0 million (average £1,012 per visit).
VisitBritain's market research summary on Turkish inbound tourism reveals 323,000 visits to the UK in 2024 generating record expenditure of £381.7 million (£1,180 per visit).
VisitBritain's Taiwan market intelligence summary profiles visitor flows, expenditure, and connectivity from Taiwan to the UK.
VisitBritain publishes inbound market intelligence on Sweden, based on International Passenger Survey data and consumer perception research. In 2024, Sweden sent 614,000 visitors to the UK, spending £400.1 million (£652 average per visit).
