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Reports by publisher
35 reports published by VisitBritain — Inbound, domestic, consumer trends (UK). Each one is summarised in an original TourismIntel brief with key findings, numbers as published, methodology and the official link. Publisher site: www.visitbritain.org
35 reports · sorted by publication date
VisitBritain's MIDAS study, conducted across 29 markets in March–April 2022, maps international traveller motivations and decision-making in the post-pandemic era. The research finds that global tourism demand has recovered and Britain retains priority-destination status.
VisitBritain's Norway market profile presents 2024 inbound tourism data sourced from the International Passenger Survey. Norway generated 623,000 visits to the UK with total expenditure of £471.5 million (£757 per visit).
VisitBritain released quarterly inbound tourism statistics on 29 October 2025 based on the International Passenger Survey (IPS), a continuous ONS survey covering UK ports.
State of the Nation is VisitBritain's monthly intelligence briefing distilling curated insights on inbound and domestic tourism across Britain.
VisitBritain's Research and Insights platform consolidates official tourism statistics and third-party data on domestic and inbound travel to the UK, England, Scotland and Wales.
VisitBritain's UAE market profile presents official 2024 inbound data: 374,000 UAE residents visited the UK, spending £613.2 million at £1,641 per visit. VFR visits generated 37% of spend; holidays 34%; business 14%; study and miscellaneous 15%.
VisitBritain's market analysis documents inbound tourism from Mexico to the UK in 2024–2025, revealing 185,000 visits generating £191.9 million in spending (£1,037 average per visit).
VisitBritain has published inbound tourism market data for Israel covering 2024–2025 flows, expenditure and route connectivity. In 2024, the UK received 180,000 visits from Israeli citizens, who spent £182.0 million (average £1,012 per visit).
VisitBritain's market research summary on Turkish inbound tourism reveals 323,000 visits to the UK in 2024 generating record expenditure of £381.7 million (£1,180 per visit).
VisitBritain's Taiwan market intelligence summary profiles visitor flows, expenditure, and connectivity from Taiwan to the UK.
VisitBritain publishes inbound market intelligence on Sweden, based on International Passenger Survey data and consumer perception research. In 2024, Sweden sent 614,000 visitors to the UK, spending £400.1 million (£652 average per visit).
