Data-Driven Travel Research & Insights by Expedia Group
At a glance
- Expedia Group processes 12 million average daily visitors across travel brands and apps, providing unique first-party data for partner insights.
- Platform records over 1 billion average searches per month, enabling real-time tracking of traveler intent and booking behaviour.
- 1.25 billion trips booked through Expedia Group over the past ten years form the basis of trend analysis and forecasting.
- Research focuses on shifting traveler mindset, booking values, and evolving influences on travel decisions across multiple segments.
- Quarterly insight reports (Q1–Q2 2026) deliver market-specific recommendations to optimise partner campaigns and strategies.
What the report covers
Expedia Group publishes ongoing research and insights targeting travel industry partners including DMOs, hotels, airlines, and travel agencies. The platform synthesises first-party data from 12 million daily visitors and 1 billion monthly searches to track traveler behaviour, booking patterns, and emerging trends. Reports cover global traveler intent, seasonal demand shifts, and evolving consumer values, with quarterly updates in 2026. Research is designed to inform partner strategies on inventory distribution, advertising, and revenue optimisation.
Key findings
Expedia Group operates a substantial data infrastructure capturing traveler behaviour at scale. The platform logs 12 million average daily visitors across its travel brands and applications, and processes over 1 billion average searches monthly. This volume provides real-time visibility into booking intent, destination interest, and consumer preferences, enabling the organisation to identify emerging trends before they reach market maturity.
The research programme emphasises first-party data as a competitive advantage for partners. Over ten years (2015–2025), Expedia Group has facilitated 1.25 billion trip bookings, creating a historical dataset for benchmarking performance, identifying seasonal patterns, and forecasting demand. This longitudinal perspective allows partners to contextualise current trends against historical baselines and make forward-looking decisions.
Quarterly traveller insights reports track shifting consumer mindsets and values. The latest releases (Q1–Q2 2026) focus on how consumers plan travel, the values they prioritise when booking, and external influences shaping their decisions. Topics include content resonance for advertising, sports tourism opportunity, and hotel rate dynamics—suggesting multi-dimensional analysis of traveler behaviour beyond simple booking metrics.
The research output is designed for actionable partner deployment. Expedia Group packages insights by industry segment (airlines, hotels, destinations, financial institutions) and business solution (advertising, affiliate programmes, inventory distribution). Case studies demonstrate how hotel groups and DMOs have used market-specific advice to optimise campaigns, implying that insights are tailored to stakeholder context rather than generic.
The organisation positions data analytics as essential to competitive strategy in evolving travel markets. Resources include blog content on travel content science, sports tourism trends, and hotel rate economics, suggesting that Expedia Group frames research as both trend reporting and strategic guidance for partners navigating change in consumer behaviour and market dynamics.
Key numbers
| Metric | Value |
|---|---|
| Average daily visitors across Expedia Group travel brands and apps | 12 million |
| Average searches per month across platform | 1 billion+ |
| Trips booked through Expedia Group (cumulative) | 1.25 billion+ |
Figures as published in the source; forecasts and survey results are labelled as such in the note.
Why it matters
DMOs & destinations
Expedia Group's quarterly traveller insights reveal demand patterns, seasonal trends, and emerging destination interest at global scale. DMOs can benchmark their own performance against platform benchmarks, identify underexploited market segments (e.g. sports tourism), and align promotional strategies with measurable shifts in consumer intent captured across 1 billion monthly searches.
Hotels & hospitality
Research output addresses hotel-specific challenges including rate strategy, revenue optimisation, and campaign effectiveness. Partners access market-specific advice based on 1.25 billion historical bookings and real-time traveller behaviour data. Case studies demonstrate measurable uplift from data-driven optimisation, enabling properties to justify investment in analytics infrastructure and strategy refinement.
Travel tech & distribution
Expedia Group's research infrastructure—capturing 12 million daily visitors and 1 billion monthly searches—establishes de facto benchmarks for the industry. Distribution partners, technology vendors, and advertising platforms can access trend reports to calibrate product roadmaps, forecast demand, and position solutions against demonstrated traveller preferences and booking behaviour shifts.
Methodology and limits
This brief is based on publicly available summary and landing-page content only; the full research reports are access-restricted or gated behind registration. Expedia Group derives insights from first-party data collected across its travel brands (Expedia, Hotels.com, Vrbo, Kayak, and others), including 12 million daily visitors, 1 billion monthly searches, and 1.25 billion historical bookings (2015–2025). The research programme produces quarterly traveller insights reports, blog analyses, and case studies. Specific methodologies, sample sizes, and statistical methods are not detailed in the public summary.
Official source
The report is © Expedia Group. This brief is an original editorial summary by TourismIntel — it quotes only figures published in the source and never reproduces the document.
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Related reports
Expedia Group's Unpack '26 report reveals that travellers in 2026 are prioritising experiences reflecting personal identity and passions, moving beyond traditional destination selection.
Expedia Group's 2025 Traveller Value Index reveals 88% of consumers planning leisure trips and 68% targeting international bookings in the next 12 months—significantly higher than 2022.
Expedia Group's Unpack '24 report forecasts major travel trends for 2024 using 70 petabytes of platform data and a 20,000-respondent global survey. Set-jetting—travel inspired by television and film—dominates, with over half of travellers having booked screen-influenced trips.
Expedia Group's 2023 Traveler Value Index reveals that travel has re-established itself as a consumer priority post-pandemic, with 11,000 travellers and 1,100 industry professionals contributing insights across 11 markets.