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Reports by publisher
27 reports published by Expedia Group — Traveler value, path to purchase, trends (Global). Each one is summarised in an original TourismIntel brief with key findings, numbers as published, methodology and the official link. Publisher site: www.expediagroup.com
27 reports · sorted by publication date
Expedia Group's Unpack '26 report reveals that travellers in 2026 are prioritising experiences reflecting personal identity and passions, moving beyond traditional destination selection.
Expedia Group's 2025 Traveller Value Index reveals 88% of consumers planning leisure trips and 68% targeting international bookings in the next 12 months—significantly higher than 2022.
Expedia Group's Unpack '24 report forecasts major travel trends for 2024 using 70 petabytes of platform data and a 20,000-respondent global survey. Set-jetting—travel inspired by television and film—dominates, with over half of travellers having booked screen-influenced trips.
Expedia Group's 2023 Traveler Value Index reveals that travel has re-established itself as a consumer priority post-pandemic, with 11,000 travellers and 1,100 industry professionals contributing insights across 11 markets.
Expedia Group's 2023 Traveler Value Index surveyed 11,000 travelers and 1,100 industry professionals across 11 Asia-Pacific markets to map post-pandemic shifts in travel behaviour and expectations.
Expedia Group Advertising has published the WANDER checklist, a research-backed framework for creating travel ads that drive bookings.
Expedia Group's Destination Marketing Guide addresses how DMOs can influence traveller behaviour, increase destination demand and measure advertising effectiveness.
Expedia Group's Mapping the Future of APAC Travel report surveys 1,250 travel professionals across five Asia-Pacific markets to assess industry readiness for growth and technological change. The research reveals strong demand optimism: 65% expect growth over two to three years.
Expedia Group's global survey of 214 travel management company leaders reveals a stark disconnect between market confidence and organisational capability in business travel.
Expedia Group, in partnership with Phocuswright, has released a research report profiling U.S. leisure mountain travellers based on survey data from approximately 2,000 respondents and analysis of over 2 million lodging folios.
Expedia Group's hotel marketing guide addresses the challenge of differentiating properties in competitive lodging markets to drive bookings and visibility.
PhocusWright's co-branded white paper with Expedia Group profiles the US short-term rental guest as a high-value, adventure-seeking traveller. STR guests spend $3,269 annually on leisure travel—53% more than non-STR guests—and favour longer stays averaging 6.2 nights.
Expedia Group publishes ongoing research and insights to help travel industry partners—destinations, hotels, and distribution platforms—understand evolving traveller behaviour and optimise strategies.
Expedia Group publishes rolling research and insights to help travel partners understand evolving consumer behaviour, booking patterns, and market trends.
Expedia Group publishes ongoing research synthesising first-party traveler data to help industry partners understand shifting consumer intent and refine business strategy.
Expedia Group's 'Decoding the Travel Advisor Client' report presents findings from custom research with Wakefield Research surveying over 5,000 travelers across 10 countries who booked with advisors in the prior 18 months.
Expedia Group's 2025 Traveler Value Index reveals a fundamental shift in global consumer travel behavior. Travel importance has reached new highs, with 50% of respondents valuing it more than five years ago; international appetite surges to 68%.
Expedia Group's Unpack '25 forecasts five major travel trends for 2025 using platform search data, booking behaviour, and a 25,000-respondent global survey.
Expedia Group's 2024 Traveler Value Study, conducted with Global Web Index, examines how traveler spend, length of stay, and upgrade behavior vary across booking platforms.
Expedia Group's advertising guide presents research for destination marketing organisations to create compelling ads converting high-intent travellers.
Expedia Group's Built to Stay Report surveyed 1,758 travelers globally to identify what drives trust and booking decisions in vacation rentals.
Expedia Group's research examines how different media channels and content types influence travel inspiration and booking decisions across demographic cohorts.
Expedia Group has published research mapping the relative influence of different marketing media on travel inspiration and decision-making.
Expedia Group's 2024 study on travel inclusion, conducted by APCO Insight, reveals significant barriers underserved travellers—Black, Latino, LGBTQIA+, and those with disabilities—face when planning leisure trips.
