Expedia Group

Expedia Group's Unpack '26 report reveals that travellers in 2026 are prioritising experiences reflecting personal identity and passions, moving beyond traditional destination selection.

Expedia Group's 2025 Traveller Value Index reveals 88% of consumers planning leisure trips and 68% targeting international bookings in the next 12 months—significantly higher than 2022.

Expedia Group's Unpack '24 report forecasts major travel trends for 2024 using 70 petabytes of platform data and a 20,000-respondent global survey. Set-jetting—travel inspired by television and film—dominates, with over half of travellers having booked screen-influenced trips.

Expedia Group's 2023 Traveler Value Index reveals that travel has re-established itself as a consumer priority post-pandemic, with 11,000 travellers and 1,100 industry professionals contributing insights across 11 markets.

Expedia Group's 2023 Traveler Value Index surveyed 11,000 travelers and 1,100 industry professionals across 11 Asia-Pacific markets to map post-pandemic shifts in travel behaviour and expectations.

Expedia Group publishes ongoing research and insights to help travel industry partners—destinations, hotels, and distribution platforms—understand evolving traveller behaviour and optimise strategies.

Expedia Group publishes rolling research and insights to help travel partners understand evolving consumer behaviour, booking patterns, and market trends.

Expedia Group publishes ongoing research synthesising first-party traveler data to help industry partners understand shifting consumer intent and refine business strategy.

Expedia Group's 'Decoding the Travel Advisor Client' report presents findings from custom research with Wakefield Research surveying over 5,000 travelers across 10 countries who booked with advisors in the prior 18 months.

Expedia Group's 2025 Traveler Value Index reveals a fundamental shift in global consumer travel behavior. Travel importance has reached new highs, with 50% of respondents valuing it more than five years ago; international appetite surges to 68%.

Expedia Group's Unpack '25 forecasts five major travel trends for 2025 using platform search data, booking behaviour, and a 25,000-respondent global survey.

Expedia Group's 2024 Traveler Value Study, conducted with Global Web Index, examines how traveler spend, length of stay, and upgrade behavior vary across booking platforms.

Expedia Group's advertising guide presents research for destination marketing organisations to create compelling ads converting high-intent travellers.

Expedia Group's Built to Stay Report surveyed 1,758 travelers globally to identify what drives trust and booking decisions in vacation rentals.

Expedia Group's research examines how different media channels and content types influence travel inspiration and booking decisions across demographic cohorts.

Expedia Group has published research mapping the relative influence of different marketing media on travel inspiration and decision-making.

Expedia Group's 2024 study on travel inclusion, conducted by APCO Insight, reveals significant barriers underserved travellers—Black, Latino, LGBTQIA+, and those with disabilities—face when planning leisure trips.

Expedia Group's Path to Purchase study maps how travellers research and book trips across seven countries using survey data from 5,713 respondents and a 70,000-person digital panel.

Expedia Group publishes quarterly traveller research and insights targeting industry partners including DMOs, hotels, airlines, and travel agencies.

Expedia Group and PredictHQ project the 2026 North American soccer tournament will generate $8.1 billion in traveler spending June–August 2026, up $750 million year-over-year, with accommodation spend reaching $4.8 billion (86% increase).