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Informa Markets India

SATTE

B2B trade showB2BDestinations & DMOsDistribution & travel tech

WHEN

Jan 19–21, 2027

WHERE

Yashobhoomi, Dwarka, New Delhi, India

ACCESS

Free

ATTENDANCE

45,000+ visitors; 1,500+ exhibitors; 1,500+ hosted and VIP buyersorganiser-reported, 2026

WHY IT MATTERS

SATTE is India and Asia's largest travel trade show, held at India Expo Mart in Greater Noida, where tourism boards, airlines, hospitality brands, travel companies and tech providers from 60+ countries meet to access India's market opportunities. The 2026 edition attracted 45,000+ visitors and 1,500+ exhibitors across 37,000 gross square meters, with 89% of exhibitors generating business leads and 90% expecting business from participation. For DMOs, hotel groups and travel-tech firms, SATTE represents a critical sourcing platform for Indian and regional partnerships, with documented economic impact of ₹193 crore and potential longer-term value estimated at ₹3,000–4,000 crore if business opportunities convert.

Editorial note by TourismIntel, written from the organiser's official material. Figures only when published by the organiser.

TOURISMINTEL INTELLIGENCE

THE SAME WEEK

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