IFEMA Madrid
FITUR
WHEN
Jan 20–24, 2027
WHERE
IFEMA, Madrid, Spain
ACCESS
Paid
ATTENDANCE
10K+ exhibitors, 155K trade participants, 100K general public, represented acrosorganiser-reported, 2027
WHY IT MATTERS
FITUR is positioned as the benchmark event and largest business platform in the international tourism sector, bringing together exhibitors, trade participants, and general public across destinations, distribution, and specialised tourism segments. The fair serves as a hub for inbound and outbound market professionals to conduct business, discover trends, and raise destination profiles. For DMOs, hotel groups, and travel-tech companies, FITUR is a critical venue to network with global buyers, showcase innovation, and track sector developments including sustainability, accessibility, and emerging tourism categories.
Editorial note by TourismIntel, written from the organiser's official material. Figures only when published by the organiser.
TOURISMINTEL INTELLIGENCE
In the news
- PR Newswire Luncurkan Fitur Baru yang Mengukur Visibilitas Merek Berdasarkan AEO & GEO pada Platform AI di Asia Pasifik · ANTARA News Sumatera Utara
- Fitur 2027: cómo convertir la presencia de una marca en oportunidad de comunicación · Hosteltur España
- Fitur 2027 consolida su apuesta por el turismo accesible con una nueva edición de Fitur 4all · Hosteltur España
- Del beige al carácter: los hoteles buscan volver a dejar huella en su diseño · Hosteltur España
- Fitur 2027: el espacio de los cruceros contará con la mayor superficie expositiva de su historia · Hosteltur España
Host country data
Spain tourism data on Pulse →THE SAME WEEK
- SATTE · Jan 19–21, 2027 · New Delhi, India
- HEDNA North America / Global Distribution Conference · Jan 25–27, 2027 · Dallas, USA
- Hospitality Digital Awards · Jan 27, 2027 · Milan, Italy
COMMUNITY
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