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IFITT

ENTER27 eTourism Conference (IFITT)

Conference / summitB2BAI & dataDistribution & travel tech

WHEN

Jan 12–16, 2027

34th edition

WHERE

Madrid, Spain

ACCESS

Paid

ATTENDANCE

Not published by the organiser

WHY IT MATTERS

ENTER27 is the 34th edition of an international research conference where academics, tourism professionals, destination managers, policymakers, and technology innovators convene to examine digital transformation in tourism. The 2027 Madrid edition will focus on artificial intelligence, data analytics, platform economies, and sustainability—topics reshaping how destinations compete and operate. For DMOs, hotels, and travel-tech firms, attendance provides insight into emerging research, direct access to decision-makers across global tourism organizations, and partnership opportunities with both established players and entrepreneurs shaping the sector's future.

Editorial note by TourismIntel, written from the organiser's official material. Figures only when published by the organiser.

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