Booking.com

Booking.com's 2026 European Accommodation Barometer, based on 1,240 accommodation leaders across Europe, shows resilience tempered by operational fragmentation. While 66% expect positive development, chains report 72% confidence versus 55% of independents.

Research commissioned by Booking.com and conducted by Oxford Economics quantifies the platform's economic contribution to Europe in 2025.

Booking.com's 2026 Travel & Sustainability Report reveals climate uncertainty as a primary reshaper of global travel behavior.

Booking.com's 2026 travel predictions, drawn from a survey of over 29,000 travellers across 33 countries, identify ten emerging trends centred on authenticity and personalised experiences.

Booking.com's tenth annual Travel and Sustainability Report (2025) surveyed 32,000 travelers across 34 countries, revealing that 53% now recognise tourism's impact on both communities and environment—a first-time majority.

Booking.com's Easter 2023 report identifies London, Manchester, Edinburgh, Liverpool and Glasgow as the top domestic destinations booked by UK travellers for the holiday period (3–17 April 2023).

Booking.com's October 2022 survey of 1,003 UK cricket fans reveals extreme dedication to supporting England internationally. Half of fans would travel over 3,000 miles, whilst 12% would skip their own wedding and 18% would use flexible work policies to attend tournaments.

Booking.com's survey of 3,052 LGBTQ+ travellers across eight countries reveals persistent barriers to inclusive travel alongside growing opportunities for hospitality providers.

Booking.com's 2021 Sustainable Travel Report surveys 29,349 international travellers and 3,390 accommodation providers to assess pandemic-driven shifts in sustainable travel commitment.

Booking.com's 2018 survey of 20,500 global travelers reveals a significant gap between travel ambitions and reality. Although 42% aspire to be limitless travelers and 78% want travel with no regrets, 67% report insufficient adventurousness during vacations.

Booking.com's summer 2024 family travel analysis reveals sustained growth: accommodation searches rose 8% and flight searches 21% year-on-year. Value for money motivates 50% of families; 62% prioritise quality time. Albania's Durrës emerges as the leading trending destination.

Booking.com's Global AI Sentiment Report, based on 37,325 consumers across 33 markets surveyed April–May 2025, reveals a paradox: 91% express excitement about AI, yet only 6% fully trust it, and 91% harbour concerns about its implications.

Booking.com's 11th annual Travel and Sustainability Report, published April 2026, surveyed 32,500 travellers across 35 global markets and reveals a pronounced generational paradox.

Booking.com's analysis of festive travel searches and attitudes reveals London as the globally dominant Christmas destination, with Paris and Amsterdam ranking highest among UK travellers.

Booking.com's 2025 travel trends survey of 27,713 respondents across 33 countries identifies nine patterns signalling travellers' rejection of conventional holiday norms.

Booking.com's 2026 Travel Predictions report, based on a survey of nearly 30,000 travelers across 33 countries, identifies ten emerging trends emphasizing individuality, technology, and identity-driven travel.

In April 2021, Booking.com published survey findings from 1,000 UK travellers assessing pandemic-era sentiment and recovery priorities. Two-thirds report increased travel optimism following vaccine rollout, yet two-thirds also condition international travel on personal vaccination.