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Translated from Italian

Officina Turistica

Selected posts from Officina Turistica, the Italian tourism-industry blog — market trends, hotel industry news and travel tech from Italy, translated into English while preserving each author's voice. New posts are imported daily.

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Mirko LalliApr 30, 2026AIData-driven DestinationsDati turistici

I'm Publishing the AI Tourism Playbook. (What's Inside, and What I Chose to Leave Out)

Eighteen months of conversations with destinations, hotel groups and tour operators asking "where do I start?" — so Mirko Lalli built the answer: a free, no-fluff web book on AI in tourism.

Read in English →Original (IT)