Japan Travel and Tourism Association / JATA / JNTO
Tourism EXPO Japan
WHEN
Sep 23–26, 2027
WHERE
Tokyo Big Sight, Tokyo, Japan
ACCESS
Paid
ATTENDANCE
182,934 total visitors (2024); 127,677 total visitors (2025)organiser-reported, 2024
WHY IT MATTERS
Tourism EXPO Japan is a comprehensive B2B and public trade event organized by JATA and JNTO that brings together travel industry professionals, DMOs, and consumer audiences. The 2026 edition centers on "The Changing Nature of Travel," exploring how technology, evolving values, and new lifestyles are reshaping tourism. Exhibitors access approximately 72,000 industry professionals and 113,000 motivated consumers across four days. The pre-event matching system facilitated around 6,300 business meetings in 2024. DMOs and travel operators use the platform for direct negotiations with travel agencies, market research, brand awareness, and international PR.
Editorial note by TourismIntel, written from the organiser's official material. Figures only when published by the organiser.
TOURISMINTEL INTELLIGENCE
Reports by EY Japan
Host country data
Japan tourism data on Pulse →OTHER EDITIONS
- Tourism EXPO Japan 2026 · Sep 24–27, 2026 · Tokyo
THE SAME WEEK
- PATA Travel Mart · Sep 20–22, 2027 · Macao, China
- Skift Global Forum · Sep 21–23, 2027 · New York City, USA
- WiT Singapore · Sep 29 – Oct 1, 2027 · Singapore, Singapore
- ABAV Expo · Sep 29 – Oct 1, 2027 · Rio de Janeiro, Brazil
COMMUNITY
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