Japan Travel and Tourism Association / JATA / JNTO
Tourism EXPO Japan 2026
WHEN
Sep 24–27, 2026
WHERE
Tokyo Big Sight, Tokyo, Japan
ACCESS
Paid
ATTENDANCE
127,677 total visitors (2025 edition)organiser-reported, 2025
WHY IT MATTERS
Tourism EXPO Japan 2026 convenes travel industry professionals, destination representatives, and consumer travelers at Tokyo Big Sight under the theme 'The Changing Nature of Travel.' The event facilitates direct business-to-business negotiations through a pre-event matching system, attracts both industry sellers and buyers alongside general consumers, and generates significant media coverage. For DMOs, hotel groups, and travel-tech providers, attendance offers opportunities for market research, brand awareness, and high-quality buyer meetings within a structured B2B and B2C format.
Editorial note by TourismIntel, written from the organiser's official material. Figures only when published by the organiser.
TOURISMINTEL INTELLIGENCE
Reports by EY Japan
Host country data
Japan tourism data on Pulse →OTHER EDITIONS
- Tourism EXPO Japan · Sep 23–26, 2027 · Tokyo
THE SAME WEEK
- T2RL Engage · Sep 21–23, 2026 · London, UK
- IAAPA Expo Europe · Sep 21–25, 2026 · London, UK
- Skift Global Forum · Sep 22–24, 2026 · New York, USA
- IT&CM Asia · Sep 22–24, 2026 · Bangkok, Thailand
- Corporate Travel World APAC · Sep 22–24, 2026 · Bangkok, Thailand
- Women Leading Travel Forum · Sep 22, 2026 · New York City, USA
COMMUNITY
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