South African Tourism
Meetings Africa
WHEN
Feb 22–24, 2027
WHERE
Sandton Convention Centre, Johannesburg, South Africa
ACCESS
Paid
ATTENDANCE
Not published by the organiser
WHY IT MATTERS
Meetings Africa is a dedicated business events trade platform owned by South African Tourism, connecting African meeting and conference products to global buyers and decision-makers. The 2027 edition features a two-day trade show preceded by BONDay, an educational networking day. Exhibitors access international corporate planners and association buyers vetted as credible decision-makers, while buyers browse products from over 400 African suppliers across 20+ countries. DMOs, hotels, and event-tech providers use the show to build pipelines in Africa's growing MICE sector and benchmark against continental peers.
Editorial note by TourismIntel, written from the organiser's official material. Figures only when published by the organiser.
TOURISMINTEL INTELLIGENCE
Host country data
South Africa tourism data on Pulse →THE SAME WEEK
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