INDUSTRY CALENDAR

Travel trade shows & industry events 2026–2027

Conferences, B2B trade shows, marketplaces, MICE and institutional summits for the travel, tourism and hospitality industry — with official dates, venue, access type and a short note on why each one matters for DMOs, hotels and travel-tech teams. Dates come from organiser announcements only; nothing is estimated.

120 upcoming events · 29 countries

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FEBRUARY 2027 · 3

Feb 2–3, 2027

AHIF — Africa Hospitality Investment Forum

Kampala, Uganda· Speke Resort Convention Centre· by The Bench

Conference / summitB2BPaid

The Africa Hospitality Investment Forum convenes hotel owners, developers, investors, private equity firms, sovereign wealth funds, lenders, government officials and tourism boards for a two-day B2B conference focused on investment and deal-making across Africa's hospitality sector. Uganda hosts the 2027 edition at Speke Resort Convention Centre in Kampala on February 2–3. The agenda spans investment financing, operational economics, African brands, branded residences, geopolitical impacts, sustainable hospitality, and AI adoption. Attendees discuss projects seeking capital, emerging markets, and partnerships that shape the continent's hospitality pipeline. DMOs, hotel operators and travel-tech firms use the forum to identify investment opportunities, meet capital providers, and understand five-year industry trends.

Event page →Official site .ics

Feb 22–24, 2027

Meetings Africa

Johannesburg, South Africa· Sandton Convention Centre· by South African Tourism

MICEB2BPaid+1 the same week

Meetings Africa is a dedicated business events trade platform owned by South African Tourism, connecting African meeting and conference products to global buyers and decision-makers. The 2027 edition features a two-day trade show preceded by BONDay, an educational networking day. Exhibitors access international corporate planners and association buyers vetted as credible decision-makers, while buyers browse products from over 400 African suppliers across 20+ countries. DMOs, hotels, and event-tech providers use the show to build pipelines in Africa's growing MICE sector and benchmark against continental peers.

Event page →Official site .ics

Feb 24, 2027

WiT Africa

Cape Town, South Africa· Innovation City Cape Town· by Northstar / WiT

Conference / summitB2BNot specified+1 the same week

WiT Africa brings together travel-industry stakeholders focused on distribution and destination development across the African market. The conference convenes buyers, sellers, and decision-makers from hotels, DMOs, travel technology companies, and tourism boards to discuss trends, forge partnerships, and explore growth opportunities in African travel and tourism. The 2027 edition represents a continuation of the WiT Africa series, held annually at Innovation City Cape Town. For DMOs and hospitality groups targeting African expansion or seeking to strengthen regional distribution networks, attendance provides access to key market players and current industry priorities shaping the continent's travel sector.

Event page →Official site .ics

APRIL 2027 · 2

Apr 4–6, 2027

ILTM Africa

Cape Town, South Africa· Not specified on this page· by RX Global

Marketplace / appointmentsInvitation onlyBy invitation 4972 Appointment Requests+1 the same week

ILTM Africa is an invitation-only marketplace where luxury travel advisors from across the globe connect with African hospitality and experience providers. The event brings together high-end travel agents responsible for curating premium trips with luxury hotels, exclusive experiences, and destination operators across the continent. Hotels, experience providers, and destinations use the event to manage market exposure, while travel advisors expand their networks and source product. For DMOs and hotel groups focused on the luxury segment, the event offers direct access to qualified international buyers and peer benchmarking on market trends in African luxury travel.

Event page →Official site .ics

Apr 7–9, 2027

WTM Africa

Cape Town, South Africa· CTICC· by RX Africa

B2B trade showB2BFree 781 Exhibitors, 266 Hosted Buyers, 66 Buyer Countries, 131 Speakers+1 the same week

WTM Africa is a B2B trade show held in Cape Town where destinations, tourism boards, and travel distribution companies connect with hosted buyers and travel trade professionals. The event brings together exhibitors, hosted buyers from multiple countries, and industry speakers to facilitate business development, product launches, and market entry across inbound and outbound tourism sectors. For DMOs, hotel groups, and travel-tech companies, the event offers direct access to decision-makers and partners seeking to expand African tourism offerings or source African travel experiences.

Event page →Official site .ics

MAY 2027 · 1

May 11–14, 2027

Africa's Travel Indaba

Durban, South Africa· Durban ICC· by South African Tourism

B2B trade showB2BPaid

Africa's Travel Indaba is a B2B trade show owned by South African Tourism, designed to connect African leisure tourism operators with international and local buyers, destination marketing organizations, and tourism service providers. The event features a 3-day format preceded by a Business Opportunity Networking Day focused on thought leadership and industry trends. Attendees gain face-to-face access to influential global buyers and opportunities to showcase African tourism products, making it relevant for DMOs, hotel groups, and travel service providers seeking market access and continental business partnerships.

Event page →Official site .ics

SEPTEMBER 2027 · 1

Sep 6–9, 2027

PURE Life Experiences

Marrakech, Morocco· by Beyond Luxury Media

Marketplace / appointmentsInvitation onlyBy invitation 50 travel journalists and media representatives

PURE Life Experiences is an invitation-only marketplace in Marrakech that brings together senior decision-makers, business owners and directors in experiential travel. The event facilitates structured networking—participants schedule up to 45 one-on-one meetings—alongside informal connection points such as community projects, parties and open houses. A curated group of 50 international travel journalists and media also attend. The 2025 edition included a community service component in the Atlas Mountains benefiting local Moroccan education initiatives, reflecting the event's focus on sustainable and purpose-driven travel business.

Event page →Official site .ics

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