Messe Berlin (Shanghai)
ITB China
WHEN
May 25–27, 2027
WHERE
Shanghai World Expo Exhibition & Convention Center, Shanghai, China
ACCESS
Free
ATTENDANCE
23,500 attendeesorganiser-reported, 2026
WHY IT MATTERS
ITB China is a three-day B2B travel trade fair connecting Chinese travel buyers—the world's largest source market for international tourism—with global suppliers across the full travel value chain. The 2026 edition attracted 1,700 hosted buyers from 31 mainland Chinese provinces plus Hong Kong, Macao and Taiwan, alongside 900+ exhibitors from 85 countries, facilitating 44,000 business meetings. Key decision-makers focus on customised travel (34% of buyers), MICE and business travel (25%), and luxury segments. A 180-speaker conference spanning eight core topics from China outbound travel to travel tech innovation provides strategic context for industry shifts and partnership opportunities.
Editorial note by TourismIntel, written from the organiser's official material. Figures only when published by the organiser.
TOURISMINTEL INTELLIGENCE
Host country data
China tourism data on Pulse →THE SAME WEEK
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