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VERSION:2.0
PRODID:-//TourismIntel//Industry Events//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:ITB China
X-WR-TIMEZONE:UTC
URL:https://tourismintel.ai/events
REFRESH-INTERVAL;VALUE=DURATION:P1D
X-PUBLISHED-TTL:P1D
BEGIN:VEVENT
UID:c176d28f-58d6-457d-b5c6-e1045fcb18af@tourismintel.ai
DTSTAMP:20260905T190821Z
DTSTART;VALUE=DATE:20270525
DTEND;VALUE=DATE:20270528
SUMMARY:ITB China
LOCATION:Shanghai World Expo Exhibition & Convention Center\, Shanghai (China)
DESCRIPTION:ITB China is a three-day B2B travel trade fair connecting Chinese travel buyers—the world's largest source market for international tourism—with global suppliers across the full travel value chain. The 2026 edition attracted 1\,700 hosted buyers from 31 mainland Chinese provinces plus Hong Kong\, Macao and Taiwan\, alongside 900+ exhibitors from 85 countries\, facilitating 44\,000 business meetings. Key decision-makers focus on customised travel (34% of buyers)\, MICE and business travel (25%)\, and luxury segments. A 180-speaker conference spanning eight core topics from China outbound travel to travel tech innovation provides strategic context for industry shifts and partnership opportunities.\n\nOfficial site: https://www.itb-china.com/\nTourismIntel: https://tourismintel.ai/events/itb-china-2027
URL:https://tourismintel.ai/events/itb-china-2027
CATEGORIES:B2B trade show
STATUS:CONFIRMED
END:VEVENT
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