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Teamwork Hospitality

Destination Lab

Conference / summitB2BDestinations & DMOsAI & data

WHEN

Apr 22, 2027

WHERE

Palazzo Re Enzo, Bologna, Italy

ACCESS

Paid

ATTENDANCE

Not published by the organiser

WHY IT MATTERS

Destination Lab convenes DMOs, municipal administrators, hotel operators and tourism technology experts in Bologna to examine practical governance models, data-driven decision-making, and emerging technologies like AI and large-scale data analysis. The event positions destination management beyond marketing, focusing on integrated territorial systems, overtourism mitigation, deseasoning strategies, and sustainable profitability. Attendees access case studies from Italian destinations that have implemented AI and collaborative governance frameworks, making it a key convening for senior tourism officials and hospitality leadership seeking evidence-based operational approaches.

Editorial note by TourismIntel, written from the organiser's official material. Figures only when published by the organiser.

TOURISMINTEL INTELLIGENCE

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