Ministry of Culture and Tourism of China
China International Travel Mart (CITM)
WHEN
Nov 19–24, 2026
WHERE
National Exhibition and Convention Center (Shanghai), Shanghai, China
ACCESS
Paid
ATTENDANCE
Not published by the organiser
WHY IT MATTERS
CITM is China's primary B2B travel trade show, organised by the Ministry of Culture and Tourism. The event convenes destination representatives, hotel operators, travel distributors and technology providers to negotiate partnerships and distribution agreements. With rotating locations between Shanghai and Kunming, the mart focuses on domestic and inbound destination marketing alongside travel trade channels. For international DMOs, hoteliers and travel-tech vendors seeking access to Chinese travel buyers and regional Chinese tourism stakeholders, CITM represents a key annual meeting point.
Editorial note by TourismIntel, written from the organiser's official material. Figures only when published by the organiser.
TOURISMINTEL INTELLIGENCE
Host country data
China tourism data on Pulse →THE SAME WEEK
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COMMUNITY
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