RX Global
IBTM World
WHEN
Nov 17–19, 2026
WHERE
Fira Barcelona Gran Via, Barcelona, Spain
ACCESS
Free
ATTENDANCE
2,500 destinations, hotels, event tech providers, and suppliers from 150+ countrorganiser-reported, 2026
WHY IT MATTERS
IBTM World is the annual B2B marketplace where destinations, hospitality providers, and event technology suppliers meet international hosted buyers and in-house event planners. The November 2026 edition will convene approximately 2,500 exhibitors from over 150 countries alongside conference programming focused on industry trends and innovation. For DMOs, hotel groups, and travel-tech companies, attendance provides direct access to qualified buyers seeking venues and services, exposure to emerging business events solutions, and insight into how the meetings and incentives sector is evolving.
Editorial note by TourismIntel, written from the organiser's official material. Figures only when published by the organiser.
TOURISMINTEL INTELLIGENCE
Host country data
Spain tourism data on Pulse →THE SAME WEEK
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COMMUNITY
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