Toscana Promozione Turistica / Regione Toscana
BTO — Be Travel Onlife
WHEN
Nov 10–11, 2026
WHERE
Stazione Leopolda, Florence, Italy
ACCESS
Paid
ATTENDANCE
Not published by the organiser
WHY IT MATTERS
BTO is a B2B conference held annually in Florence where travel industry stakeholders—destination management organizations, hoteliers, and travel-tech providers—convene to address artificial intelligence, distribution strategies, and destination marketing. The 2026 edition will focus on how AI integration is reshaping hospitality operations, email marketing practices, and accessibility in tourism. Participants engage with emerging tools, compliance frameworks for AI deployment, and case studies on sustainable travel. DMOs and hospitality groups attend to benchmark sector innovations, establish partnerships, and understand regulatory requirements as digital transformation accelerates across European destinations.
Editorial note by TourismIntel, written from the organiser's official material. Figures only when published by the organiser.
TOURISMINTEL INTELLIGENCE
Host country data
Italy tourism data on Pulse →THE SAME WEEK
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COMMUNITY
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