Sojern

A joint study by Mindtrip, Sabre, Sojern and MMGY Travel Intelligence reveals a significant gap between traveller AI adoption and destination marketing organisation readiness.

Sojern's playbook argues that car rental brands waste marketing efficiency by allocating budgets primarily to late-funnel channels—metasearch, OTA, paid search—where price dominates decision-making.

Sojern's Hotel Marketer's Playbook, developed with HSMAI, provides strategic guidance for hotel marketers navigating contemporary traveller behaviour and booking patterns.

Sojern's 2021 survey of 300 travel marketers worldwide reveals a sector in transition following COVID-19 disruption. Travel marketers are reorienting budgets toward direct response campaigns emphasising cancellation flexibility and safety messaging.

Sojern's eBook examines email marketing as a strategic channel for hotels to drive direct bookings and guest loyalty. The report positions email as essential differentiation in markets where travellers face multiple booking options and OTA platforms dominate discovery.

Sojern's guide reframes destination marketing around continuous, data-driven engagement rather than seasonal campaign bursts.

Sojern's report, developed with Skift, identifies six strategies for hotels to maximise revenue amid evolving data landscapes and unpredictable travel patterns.

Sojern's guide reframes upper-funnel marketing as a driver of measurable business results rather than optional brand activity. The report argues that brand awareness influences conversion rates, customer acquisition costs, and loyalty when built strategically early in the traveller journey.

Sojern's report examines cooperative marketing as a collaborative strategy enabling destinations and hospitality stakeholders to amplify campaign effectiveness through pooled resources.

The Hotel Marketer's Playbook, published by Sojern, is a strategic guide for hotel marketers navigating the full customer journey in an era of increasingly spontaneous travellers.

Sojern's State of Destination Marketing 2026 survey captures how 359+ destination marketers globally are navigating budget constraints, AI disruption, and shifting performance expectations.

Sojern's 2020 guide reframes travel marketing strategy around always-on engagement rather than episodic seasonal campaigns.

Sojern's Complete Guide to Hotel Metasearch is a free resource addressing how hotels can drive direct bookings and reduce OTA dependency through metasearch advertising.

Sojern's 2025 buyer's guide examines reputation management software solutions designed to help hotels enhance guest experiences and strengthen online presence.

Sojern's 'Six Digital Advertising Trends to Accelerate Travel's Covid-19 Recovery' report provides strategic guidance for travel marketers navigating post-pandemic recovery in 2021.

Sojern's guide on managing customer expectations addresses hotels and attractions seeking to improve satisfaction, loyalty, and brand reputation.

Sojern and Benchmark Research Partners surveyed hotel marketers worldwide on first-party data strategies. The report examines how hotels collect guest data directly—via cookies, hashed emails, and owned digital channels—to personalise marketing, drive direct bookings, and build loyalty.

Sojern's Guide to Digital Marketing for Tours, Activities, & Attractions addresses the unique marketing challenges facing experience operators in an increasingly digital travel marketplace.

Sojern's guide for hoteliers addresses website optimisation as a driver of direct bookings and profitability.

Sojern's Co-Op Marketing Guide for Destinations examines how destination marketing organisations can leverage collaborative marketing partnerships to recover from COVID-19 and optimise tourism spending.

Sojern's 'Unlocking Revenue: How Hoteliers Build Profitable Guest Relationships' examines first-party data strategies and their impact on hotel profitability and guest experience.

Sojern's report examines Connected TV as a transformative channel for travel marketers, positioning it as a bridge between television's emotional engagement and programmatic advertising's precision.