Report
Sojern
Travelers Are Two Years Ahead of the Travel Industry on AIA joint study by Mindtrip, Sabre, Sojern and MMGY Travel Intelligence reveals a significant gap between traveller AI adoption and destination marketing organisation readiness.
Reports by publisher
Sojern
13 reports published by Sojern — Destination marketing, media, demand signals (Global). Each one is summarised in an original TourismIntel brief with key findings, numbers as published, methodology and the official link. Publisher site: www.sojern.com
13 reports · sorted by publication date
Report
Sojern
State of Destination Marketing 2025Sojern's State of Destination Marketing 2025 report surveys nearly 200 global DMOs to assess the sector's investment, technology adoption and performance measurement practices.
Report
Sojern
Guide to Always-On Marketing in 2020Sojern's 2020 guide reframes travel marketing strategy around always-on engagement rather than episodic seasonal campaigns.
Report
Sojern
Complete Guide to Hotel MetasearchSojern's Complete Guide to Hotel Metasearch is a free resource addressing how hotels can drive direct bookings and reduce OTA dependency through metasearch advertising.
Report
Sojern
The Ultimate Buyer's Guide to Reputation Management Software 2025Sojern's 2025 buyer's guide examines reputation management software solutions designed to help hotels enhance guest experiences and strengthen online presence.
Report
Sojern
6 Digital Advertising Trends to Accelerate Travel's Covid-19 RecoverySojern's 'Six Digital Advertising Trends to Accelerate Travel's Covid-19 Recovery' report provides strategic guidance for travel marketers navigating post-pandemic recovery in 2021.
Report
Sojern
Managing Customer Expectations in HospitalitySojern's guide on managing customer expectations addresses hotels and attractions seeking to improve satisfaction, loyalty, and brand reputation.
Report
Sojern
How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger RelationshipsSojern and Benchmark Research Partners surveyed hotel marketers worldwide on first-party data strategies. The report examines how hotels collect guest data directly—via cookies, hashed emails, and owned digital channels—to personalise marketing, drive direct bookings, and build loyalty.
Report
Sojern
Guide to Digital Marketing for Tours, Activities, & AttractionsSojern's Guide to Digital Marketing for Tours, Activities, & Attractions addresses the unique marketing challenges facing experience operators in an increasingly digital travel marketplace.
Report
Sojern
Creating a Website that Converts: The Hotelier's Guide to Direct BookingsSojern's guide for hoteliers addresses website optimisation as a driver of direct bookings and profitability.
Report
Sojern
Co-Op Marketing Guide for DestinationsSojern's Co-Op Marketing Guide for Destinations examines how destination marketing organisations can leverage collaborative marketing partnerships to recover from COVID-19 and optimise tourism spending.
Report
Sojern
Unlocking Revenue: How Hoteliers Build Profitable Guest RelationshipsSojern's 'Unlocking Revenue: How Hoteliers Build Profitable Guest Relationships' examines first-party data strategies and their impact on hotel profitability and guest experience.
Report
Sojern
Connected TV: The Emotional Power of TV and the Precision of ProgrammaticSojern's report examines Connected TV as a transformative channel for travel marketers, positioning it as a bridge between television's emotional engagement and programmatic advertising's precision.