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Reports by publisher
3 reports published by Group NAO — AI adoption, DMO strategy (EU/Global). Each one is summarised in an original TourismIntel brief with key findings, numbers as published, methodology and the official link. Publisher site: groupnao.com
3 reports · sorted by publication date
Group NAO's 'Beyond the Hype' survey reveals a critical gap in destination AI adoption: nearly all professionals in Europe and North America now use AI tools, but only 16% of organisations have a formal strategy.
Tourism Taxes by Design, published by Group NAO in November 2020, challenges conventional framing of tourism taxation as overtourism penalty.
ARCTIC Horizon is a proof-of-concept analysis by Group NAO exploring how Hundested, a small Danish coastal town, can leverage polar explorer Knud Rasmussen's 1920s Arctic legacy to catalyse long-term destination development.
