The European Travel Commission's Long-Haul Travel Barometer 2/2026 finds that 70% of potential long-haul travellers express strong desire to visit Europe, signalling robust market interest despite global economic and geopolitical uncertainty.
Reports by publisher
European Travel Commission (ETC)
5 reports published by European Travel Commission (ETC) — NTO, AI, marketing, tourism trends (EU). Each one is summarised in an original TourismIntel brief with key findings, numbers as published, methodology and the official link. Publisher site: etc-corporate.org
5 reports · sorted by publication date
The European Travel Commission's Long-Haul Travel Barometer (3/2025 edition) reveals a contracting global appetite for long-haul travel, with 55% of surveyed respondents from seven major overseas markets planning trips in H2 2025—a 4 percentage point year-on-year decline.
The European Travel Commission's Long-Haul Travel Barometer 1/2026 signals a softening in global long-haul travel sentiment heading into 2026, with Europe facing particular competitive pressure.
The European Travel Commission's Q3 2025 quarterly report provides intelligence on tourism trends, national tourism organisation strategy and artificial intelligence adoption across European destinations.
The European Travel Commission's 2025 report examines AI adoption among European National Tourism Organisations, revealing significant implementation gaps and regional disparities.