Destinations International

Destinations International's 2025 Futures Study charts a fundamental transformation in destination organisation strategy and identity.

The 2025 DestinationNEXT Futures Study, published by Destinations International, examines global destination organizations at an inflection point following a decade of disruption and recovery.

Destinations International's DMO Visitor Information Center Study analysed 284 US and Canadian destination organizations that collectively welcomed over 10 million walk-in visitors to their information centers in 2012.

The 2013 Convention Sales and Marketing Activities Study examined the practices and spending of 180 destination organizations and convention centers globally, which collectively invested more than one-third of a billion dollars in convention sales, marketing and services.

Destinations International commissioned Longwoods International to survey residents across the United States and Canada in 2022, examining how North American communities view the travel and tourism industry's significance.

Destinations International's 2020 Equity, Diversity and Inclusion Study establishes baseline workforce demographics and inclusion practices across its global member destination organizations.

Destinations International's Convention Sales and Marketing Activities Study, published in 2013, is the most comprehensive examination of convention sales, marketing and services practices among North American destination organisations.

Destinations International's 2012 DMO Marketing Activities Study surveyed 240 U.S. destination organizations to benchmark marketing practices and budget allocation.

Destinations International released its 2022 Equity, Diversity, and Inclusion Study documenting baseline workforce and cultural data from 491 destination organization staff surveyed in October 2021.

Destinations International's Canadian Visitor Based Assessment Study examines the critical role of VBAs in expanding Canada's visitor economy.

Destinations International's DMO Visitor Information Center Study examined how 284 U.S. and Canadian destination organizations operated, funded and evaluated their visitor centers in 2012.

Destinations International's DMO Group Sales Channel Impact Study quantifies the influence of US destination organisations on group room nights in the convention and meetings market.

The 2013 Convention Sales and Marketing Activities Study examined convention sales and marketing practices at 180 destination organizations and convention centers globally.

Destinations International's 2013 Canadian DMO Marketing Activities Study surveyed 22 Canadian destination marketing organizations to document their marketing budget allocation and deployment strategies.

Destinations International's 2025 DestinationNEXT Futures Study examines destination management organizations (DMOs) navigating profound transition in the global visitor economy.