U.S. travel agency market: A resilient and thriving segment: Phocuswright
The U.S. travel agency market is experiencing a remarkable resurgence, driven by strong demand, rising prices, and an evolving advisor landscape according to Phocuswright’s latest travel research report on the sector U.S. Travel Agency Landscape 2024. In 2023, gross bookings surged 28% to reach $109.7 billion, continuing the post-pandemic rebound. While the pace of growth is expected to moderate, travel agency sales are projected to rise another 9% in both 2024 and 2025, with leisure agencies leading the way and corporate travel agencies regaining ground.
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