GBTA
GBTA Europe
WHEN
Nov 2–4, 2026
WHERE
Austria Center Vienna, Vienna, Austria
ACCESS
Paid
ATTENDANCE
$30 Million average buyer attendee travel spendorganiser-reported, 2026
WHY IT MATTERS
GBTA Europe 2026 is the annual conference bringing together business travel professionals, corporate travel teams, and travel suppliers across Europe. Held in Vienna for the first time, the event combines GBTA, VDR, and ABTA participation, creating a major platform for distribution and industry dialogue. Attendees represent significant procurement power—average buyer attendees report $30 million in annual travel spend. Hotels, DMOs, and travel-tech vendors use the expo floor and dedicated networking time to connect with corporate travel decision-makers seeking solutions and partnerships.
Editorial note by TourismIntel, written from the organiser's official material. Figures only when published by the organiser.
TOURISMINTEL INTELLIGENCE
Host country data
Austria tourism data on Pulse →THE SAME WEEK
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COMMUNITY
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