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GBTA

GBTA Europe

Conference / summitB2BDistribution & travel tech

WHEN

Nov 2–4, 2026

WHERE

Austria Center Vienna, Vienna, Austria

ACCESS

Paid

ATTENDANCE

$30 Million average buyer attendee travel spendorganiser-reported, 2026

WHY IT MATTERS

GBTA Europe 2026 is the annual conference bringing together business travel professionals, corporate travel teams, and travel suppliers across Europe. Held in Vienna for the first time, the event combines GBTA, VDR, and ABTA participation, creating a major platform for distribution and industry dialogue. Attendees represent significant procurement power—average buyer attendees report $30 million in annual travel spend. Hotels, DMOs, and travel-tech vendors use the expo floor and dedicated networking time to connect with corporate travel decision-makers seeking solutions and partnerships.

Editorial note by TourismIntel, written from the organiser's official material. Figures only when published by the organiser.

TOURISMINTEL INTELLIGENCE

THE SAME WEEK

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