Fiera Milano
BIT - Borsa Internazionale del Turismo
WHEN
Feb 9–11, 2027
WHERE
Fiera Milano, Milan, Italy
ACCESS
Not specified
ATTENDANCE
Not published by the organiser
WHY IT MATTERS
BIT is an international travel trade show held in Milan that brings together destinations, distribution platforms, and travel-industry stakeholders. The event serves as a marketplace where tourism boards, hotel groups, travel agencies, and technology providers connect to discuss partnerships, new routes, and digital solutions shaping travel distribution. For DMOs and hospitality companies, BIT offers direct access to European and international buyers, while travel-tech firms find decision-makers evaluating booking systems and destination-marketing tools. The February timing positions it as a key early-year forum for negotiating tourism contracts and showcasing seasonal and long-term travel offerings.
Editorial note by TourismIntel, written from the organiser's official material. Figures only when published by the organiser.
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COMMUNITY
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