# U.S. hotel and lodging 2026: Slow growth, a stable split and AI waiting at the door: Phocuswright

**Publisher:** Phocuswright  
**Published:** n/a  
**Category:** Research, media & analysts  
**Type:** Report  
**Access:** Not specified  
**Official source:** https://www.phocuswright.com/Travel-Research/Research-Updates/2026/US-Hotel-and-Lodging-2026-Slow-growth-a-stable-split-and-AI-waiting-at-the-door  
**Canonical:** https://tourismintel.ai/reports/u-s-hotel-and-lodging-2026-slow-growth-a-stable-split-and-ai-waiting-at-the-door

## Summary
The U.S. hotel market is navigating a period of measured growth and competing pressures. According to Phocuswright's report U.S. Hotel & Lodging Travel Market Essentials 2026, room revenue rose 1% to $207.9 billion in 2025, with average daily rates (ADR) up just 1% and occupancy falling to 62.3% — the first decline since 2020. The number of rooms sold was essentially flat. These are not crisis-level figures, but they signal a market running low on the tailwinds that powered post-pandemic recovery.

_Full TourismIntel brief in preparation._

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© Phocuswright for the original report. This brief is an original editorial summary by TourismIntel (https://tourismintel.ai). Read the original: https://www.phocuswright.com/Travel-Research/Research-Updates/2026/US-Hotel-and-Lodging-2026-Slow-growth-a-stable-split-and-AI-waiting-at-the-door