# Travel Technology Investment Trends 2024

**Publisher:** Amadeus  
**Published:** 2024-01-01  
**Category:** Travel tech  
**Type:** Survey  
**Access:** Free  
**Official source:** https://amadeus.com/en/travel-tech-investment-trends  
**Canonical:** https://tourismintel.ai/reports/travel-technology-investment-trends-2024

## At a glance
- Average technology investment increase of 14% planned across the travel industry for 2024, according to Amadeus survey.
- 91% of surveyed travel companies expect moderate to aggressive technology budget increases in 2024.
- Smarter retailing, personalization, and digital efficiency identified as top investment priorities for travel sector.
- Survey covered 1,253 travel technology decision-makers across 10 countries spanning eight distinct travel sectors.

## What the report covers
Amadeus surveyed 1,253 travel technology decision-makers from 10 countries to assess technology investment plans and priorities for 2024 and beyond. The research examines investment strategies across eight distinct travel sectors, including airlines, airports, corporate travel, travel sellers, hospitality, border authorities, and related segments. The report identifies planned spending increases, key investment drivers, and emerging technology priorities shaping the global travel industry's digital transformation agenda.

## Key findings
The travel industry is accelerating technology investment at a planned average rate of 14% for 2024, according to the Amadeus survey. This represents a significant shift in digital spending priorities across the sector, reflecting industry recognition that technological advancement is critical for competitive positioning and operational efficiency in an evolving travel landscape.

Survey findings indicate that 91% of travel companies expect moderate to aggressive increases in technology investment during 2024. This near-universal commitment to expanded tech spending demonstrates broad consensus among decision-makers that digital transformation investment is essential, though the survey does not specify the distribution between moderate and aggressive investment categories.

The report identifies smarter retailing, enhanced personalization, and improved digital efficiency as the top three technology investment priorities for 2024. These three areas represent the industry's strategic focus on leveraging technology to meet changing consumer demands and streamline operational performance across travel organizations.

The research covers eight distinct travel sectors through interactive industry reports, examining investment plans segmented by corporate travel, business travel agents, online travel agencies, leisure travel agents, airports, payments and invoicing, and hospitality. This sector-specific approach allows stakeholders to benchmark investment trends within their respective market segments.

## Key numbers
| Metric | Value | Note |
|---|---|---|
| Average technology investment increase | 14% | Planned for 2024 across travel industry; Amadeus survey finding |
| Travel companies expecting moderate to aggressive tech budget increases | 91% | Survey response from travel companies planning 2024 investment |
| Survey respondents | 1,253 travel technology decision-makers | Surveyed across 10 countries; Amadeus research base |
| Distinct travel sectors analyzed | 8 sectors | Covered in interactive industry reports within the research |

## Why it matters
**DMOs & destinations** — The 14% average technology investment increase signals heightened industry competition for digital innovation and customer engagement. DMOs must align destination marketing strategies with broader travel-tech investment trends, particularly in personalization and digital efficiency, to remain competitive in attracting travel companies and end consumers seeking data-driven, personalized travel experiences.

**Hotels & hospitality** — With 91% of travel companies planning increased tech budgets and personalization cited as a top priority, hospitality operators face pressure to adopt advanced property management and guest experience technologies. Hotels should prioritize investments in personalization platforms and digital efficiency tools to meet evolving guest expectations and compete with tech-enabled travel distribution channels.

**Travel tech & distribution** — The survey indicates strong market appetite for technology solutions addressing retailing, personalization, and digital efficiency—key growth areas for travel-tech providers. Distributors and tech vendors should position solutions that streamline these three priorities to capture increased spending from travel companies, while competing on innovation in AI, data analytics, and guest personalization capabilities.

## Methodology and limits
Amadeus conducted a survey of 1,253 travel technology decision-makers across 10 countries during 2024. The research examined investment plans and priorities across eight distinct travel industry segments through a series of interactive reports published online. The survey captures stated investment intentions rather than actual spending; respondents include executives from airlines, airports, travel sellers, hospitality operators, corporate travel departments, and payments providers. The full methodology, sample distribution by country and sector, and detailed findings are available through sector-specific interactive reports hosted on Amadeus' website.

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© Amadeus for the original report. This brief is an original editorial summary by TourismIntel (https://tourismintel.ai). Read the original: https://amadeus.com/en/travel-tech-investment-trends