# Visa Global Travel Intentions Study

**Publisher:** Visa  
**Published:** n/a  
**Category:** Research, media & analysts  
**Type:** Study  
**Access:** Not specified  
**Official source:** https://www.visa.com/2026-global-travel-intentions-study  
**Canonical:** https://tourismintel.ai/reports/payments-archives-wit

## At a glance
- Upward budget trend reflects growing consumer confidence and willingness to invest in enriched travel experiences.

## What the report covers
Visa's Global Travel Intentions Study measures projected travel spending behaviour across 25 countries, capturing responses from over 12,600 travellers. The research documents shifts in consumer confidence and spending patterns in the post-pandemic travel sector. Published by Visa, the study targets industry stakeholders—destination marketing organisations, hoteliers and travel-tech operators—seeking actionable intelligence on traveller spending intentions and market recovery trends.

## Key findings
The survey projects average global travel spending will increase from US$2,390 to US$2,501 per trip, according to the report. This upward movement reflects broader post-pandemic recovery in consumer willingness to allocate budget to travel. The increase suggests strengthening confidence among travellers in discretionary spending on experiences.

The research captures responses from 12,631 travellers distributed across 25 countries, providing broad geographic representation of travel intentions, according to the report. This sample size underpins the study's authority in documenting spending behaviour patterns across major travel markets.

The report emphasises a meaningful shift in consumer psychology, with travellers demonstrating increased appetite for enriching travel experiences. This behavioural change signals that post-pandemic recovery extends beyond merely resuming travel; consumers are actively upgrading their experience expectations and willingness to pay accordingly.

## Why it matters
**DMOs & destinations** — Rising per-trip budgets signal market-wide spending growth, enabling destinations to invest in premium positioning and experiences that justify higher price points. Understanding traveller willingness to spend guides resource allocation toward high-value segments and experience differentiation in competitive markets.

**Hotels & hospitality** — Increased travel spending budgets create revenue opportunities, particularly for premium offerings and ancillary services. Hotels can align pricing and product development with demonstrated consumer appetite for enhanced experiences, supporting yield management strategies and upsell opportunities.

**Travel tech & distribution** — Growing traveller budgets expand monetisation opportunities for platforms capturing higher-value bookings and ancillary offerings. Platforms should develop tools emphasising premium experience bundling, personalisation and payment options aligned with increased consumer spending capacity and experience-seeking behaviour.

## Methodology and limits
This brief is based on the publicly available summary only; the full report page is not accessible. According to the available metadata, the study surveyed 12,631 travellers across 25 countries. The figures presented represent projected spending intentions rather than observed historical data. Specific methodological details—sampling method, survey period, confidence intervals or geographic weighting—are not provided in the accessible summary.

> Note: this brief is based on the publicly available summary of the report only.

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© Visa for the original report. This brief is an original editorial summary by TourismIntel (https://tourismintel.ai). Read the original: https://www.visa.com/2026-global-travel-intentions-study