# Phocuswright Individual Reports Catalogue

**Publisher:** Phocuswright  
**Published:** n/a  
**Category:** Research, media & analysts  
**Type:** Report  
**Access:** Paid  
**Official source:** https://www.phocuswright.com/Travel-Research/Individual-Reports  
**Canonical:** https://tourismintel.ai/reports/individual-reports-phocuswright

## At a glance
- Phocuswright publishes travel research across multiple segments: airline, hotel, car rental, cruise, rail, tours and online travel agencies.
- Individual reports available for purchase range from US$295 to US$2,295; many titles offer free access to Open Access subscription holders.
- Recent 2026 publications cover major markets (US, China, India, Australia–New Zealand) and consumer trends including experiences, digital identity and trust.
- Platform delivers research via long-form reports, data decks, interactive charts and data products tailored to strategic decision-making.
- Weekly Insights Articles preview new reports; company-wide access available through Open Access or Open Access Plus subscriptions.

## What the report covers
This page catalogs Phocuswright's individual research reports on the travel industry, covering market sizing, consumer behaviour, technology innovation and regional market analysis. The catalogue spans multiple travel segments—air, hospitality, ground transport, cruise, rail and experiences—across major geographies including the US, China, India, Europe and Asia-Pacific. Reports are published throughout 2026 and available for purchase à la carte or via subscription. Phocuswright, part of Northstar Travel Group, positions these reports as tools for strategic, data-driven decision-making by DMOs, hotel groups and travel-tech companies.

## Key findings
Phocuswright's research portfolio in 2026 emphasises regional market intelligence and consumer segmentation. Recent publications include dedicated market essentials for China and India, an Australia–New Zealand travel brief, and specialised consumer reports on Latin American leisure travellers and mountain/ski travel in the US. Each addresses distinct geographies and traveller segments, suggesting growing demand for localised market analysis.

Trust and digital identity have emerged as key research themes. Two August 2026 publications—'Europe's Trust Economy' and 'In Europe, Digital Identity Wins on Trust, Not Convenience'—examine how confidence and identity verification influence travel decisions and channel adoption. This indicates a shift in consumer concerns beyond price toward data security and platform credibility.

The experiences segment represents a significant focus area. Dedicated reports on 'Travel Experiences 2026' and 'Latin American Experiences Traveler' reflect broader industry interest in tours, activities and attractions. The global short-term rentals market also receives dedicated coverage, signalling consolidation of alternative lodging as a distinct strategic category.

Pricing strategy reflects content differentiation and audience tier. Individual reports range from US$295 for targeted articles to US$2,295 for comprehensive market reports such as the US Travel Market Report. Free reports are positioned as entry-level content, while subscription models provide unlimited access, incentivising enterprise adoption over à la carte purchasing.

## Key numbers
| Metric | Value | Note |
|---|---|---|
| US Travel Market Report price | US$2,295 | Individual report purchase; free for Open Access subscribers, published July 2026 |
| China Travel Market Essentials price | US$595 | Individual report purchase; free for Open Access subscribers, published August 2026 |
| India Travel Market Essentials price | US$595 | Individual report purchase; free for Open Access subscribers, published August 2026 |
| Global Short-Term Rentals 2026 price | US$495 | Individual report purchase; free for Open Access subscribers, published July 2026 |
| Mountain & Ski Travel 2026 price | US$495 | Individual report purchase; free for Open Access subscribers, published August 2026 |
| Europe's Trust Economy report price | US$295 | Individual article purchase; free for Open Access subscribers, published August 2026 |
| Individual reports catalogue pages | 16 | Phocuswright maintains 16 pages of report listings as of July–August 2026 |

## Why it matters
**DMOs & destinations** — Regional market essentials and consumer behaviour reports enable destination marketers to understand traveller priorities—trust, experiences, digital identity—across key source markets (US, China, India). Tailored reports on Latin American leisure and mountain travel segments support targeted positioning and campaign development aligned with demonstrated consumer preferences.

**Hotels & hospitality** — Dedicated reports on global short-term rentals, European trust factors and digital identity provide competitive intelligence on alternative accommodation growth and emerging guest expectations. Market essentials for China and India signal expansion opportunities; subscription access to comprehensive lodging data supports pricing, positioning and operational strategy across regions.

**Travel tech & distribution** — Research on digital identity adoption, trust in travel decisions and online travel agency dynamics informs product development and go-to-market strategy. Reports on emerging geographies and consumer segmentation help platforms identify untapped markets; insights on booking behaviour and channel preference guide feature prioritisation and partnership strategy.

## Methodology and limits
This brief is based on the publicly available Phocuswright Individual Reports catalogue page only. The source text does not contain detailed methodology for individual reports, sample sizes, survey periods or statistical bases. Individual report descriptions are limited to titles, publication dates and pricing. No information about underlying data collection, respondent counts, confidence intervals or research limitations is provided in this summary page. Readers should consult full report documentation for methodological detail.

---
© Phocuswright for the original report. This brief is an original editorial summary by TourismIntel (https://tourismintel.ai). Read the original: https://www.phocuswright.com/Travel-Research/Individual-Reports