# IATA Global Passenger Survey 2025

**Publisher:** IATA  
**Published:** n/a  
**Category:** Global institutions & policy  
**Type:** Survey  
**Access:** Paid  
**Official source:** https://www.iata.org/en/publications/manuals/global-passenger-survey  
**Canonical:** https://tourismintel.ai/reports/iata-global-passenger-survey-gps

## At a glance
- Biometric identification use rose to 50% of travelers in 2025, up from 46% in 2024, with 86% satisfaction.
- 78% of passengers want a single app integrating digital wallet, passport, and loyalty cards for convenience.
- 88% of passengers would feel more confident with real-time baggage tracking capability.
- Survey covers over 10,000 responses from 200 countries, representative by region and global passenger traffic.

## What the report covers
IATA's Global Passenger Survey has tracked passenger satisfaction, behavior, and expectations since 2012. The 2025 edition analyzes preferences across regions, traveler type, and demographics, examining attitudes toward biometric technology, digital tools, and eco-conscious travel. It maps the entire passenger journey from booking through baggage collection. The survey draws over 10,000 responses from 200 countries, weighted to reflect global passenger traffic distribution.

## Key findings
Digital identity and convenience dominate passenger expectations. According to the 2025 survey, travelers prioritize speed, convenience, and digital tools throughout their journey. The report finds that 78% of passengers want a single integrated app combining digital wallet, passport, and loyalty cards—reflecting demand for seamless, unified travel experiences across touchpoints.

Biometric technology adoption continues to accelerate. The survey reports that 50% of travelers used biometric identification at airports in 2025, compared with 46% in 2024. Satisfaction with biometric use reached 86%, indicating growing passenger confidence in this technology as a means of enhancing security and convenience simultaneously.

Baggage tracking emerges as a key confidence driver. The report finds that 88% of passengers would feel more confident if they could track their luggage in real time. This metric underscores passenger anxiety around baggage handling and suggests that real-time visibility tools could significantly improve perceived service quality and passenger satisfaction.

Eco-conscious travel trends are gaining attention. The survey captures growing awareness of sustainable travel preferences among passengers, though specific adoption figures or segmentation by traveler type is not detailed in the public summary. This reflects broader passenger expectations around environmental responsibility in aviation.

## Key numbers
| Metric | Value | Note |
|---|---|---|
| Survey responses collected | Over 10,000 | Observed; covering 200 countries, representative sample based on global passenger traffic by region |
| Biometric identification use at airports | 50% | Observed in 2025; compared to 46% in 2024 |
| Satisfaction with biometric technology | 86% | Observed in 2025 |
| Passengers wanting single integrated travel app | 78% | Observed in 2025; combining digital wallet, passport, and loyalty cards |
| Passengers wanting real-time baggage tracking | 88% | Observed in 2025; would feel more confident with this capability |
| Survey publication history | Since 2012 | Ongoing annual survey; historical data available for 2021–2024 |

## Why it matters
**DMOs & destinations** — Destination marketers and tourism boards benefit from understanding passenger preferences at key touchpoints—booking, check-in, security, baggage. The survey reveals that convenience, digital integration, and sustainability matter to travelers. DMOs can leverage these insights to align destination services, ground transportation, and traveler communications with evolving passenger expectations.

**Hotels & hospitality** — Hospitality stakeholders gain actionable data on traveler behavior and satisfaction across demographics and regions. The strong demand for integrated digital tools (78%) and real-time tracking (88%) signals opportunities for partnerships with airlines and airports to enhance guest experience. Understanding regional and demographic segments helps hotels tailor services and pre-arrival communications.

**Travel tech & distribution** — Travel technology platforms and distributors are directly addressed by passenger demand for unified digital experiences. The 78% preference for a single app combining wallet, passport, and loyalty data represents a clear market signal for platform consolidation and interoperability. Real-time baggage tracking and biometric adoption trends inform product roadmaps and competitive positioning.

## Methodology and limits
IATA's Global Passenger Survey employs a rigorous methodology developed in collaboration with IPSOS. The 2025 edition draws over 10,000 responses from 200 countries, weighted to be representative of global passenger traffic by region. The survey captures passenger satisfaction, behavior, and preferences across segments including traveler type, demographics, and regional markets. Historical data spans 2021–2024 in premium packages. The publicly available summary does not disclose detailed sampling methods, margin of error, or survey administration dates; full methodology is contained in the purchased report.

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© IATA for the original report. This brief is an original editorial summary by TourismIntel (https://tourismintel.ai). Read the original: https://www.iata.org/en/publications/manuals/global-passenger-survey