# Hotels Lodging Travel Research

**Publisher:** Phocuswright  
**Published:** 2023-10-15  
**Category:** Research, media & analysts  
**Type:** Report  
**Access:** Not specified  
**Official source:** https://www.phocuswright.com/Travel-Research/Hotels-Lodging  
**Canonical:** https://tourismintel.ai/reports/hotels-lodging-travel-research-phocuswright

## At a glance
- Asia-Pacific region forecast to lead growth at 7% CAGR, driven by domestic travel recovery and international tourism resurgence.
- Consumer shift towards experiential travel and sustainable lodging reshaping demand and requiring strategy adaptation from hoteliers and DMOs.
- Technology integration for personalised booking and customer engagement identified as critical competitive factor in evolving lodging market.

## What the report covers
Phocuswright's Hotels Lodging Travel Research examines global hotel industry revenue projections through 2025, with particular focus on regional growth drivers, consumer behaviour shifts, and strategic imperatives. The report analyses Asia-Pacific expansion, evolving traveller preferences for experiential and sustainable offerings, and the role of technology in maintaining market competitiveness. Intended for DMOs, hotel groups, and travel-tech stakeholders navigating market transformation.

## Key findings
The global hotel industry is forecast to reach $1.2 trillion in revenue by 2025, representing a 5.5% compound annual growth rate from the 2022 baseline. This projection reflects a maturing but expanding market recovering from pandemic disruption and benefiting from resumed international travel patterns.

Asia-Pacific is positioned as the fastest-growing region, with an anticipated 7% compound annual growth rate outpacing the global average. This acceleration stems from rising domestic travel volumes and the sequential recovery of inbound international tourism across the region's major markets.

Consumer preferences are shifting materially towards experiential travel and sustainable lodging options. Both segments signal a demand-side transition away from commodity-based accommodation, requiring operators and destination marketers to reorient product development and positioning strategies accordingly.

Technology deployment for seamless booking experiences and personalised customer engagement emerges as a strategic differentiator. The report underscores that hoteliers and DMOs must prioritise digital-first capabilities to maintain competitive advantage amid rising customer expectations and distribution fragmentation.

## Why it matters
**DMOs & destinations** — Asia-Pacific's accelerated growth requires DMOs to align marketing and infrastructure investment with rising domestic and international demand. Shifting consumer preferences toward experiential and sustainable options demand repositioned destination narratives and curated product portfolios reflecting modern traveller values.

**Hotels & hospitality** — The $1.2 trillion revenue projection signals expansion opportunity, but competitive pressure intensifies. Hotels must differentiate through experiential offerings, sustainability credentials, and technology-enabled personalisation to capture incremental demand and retain pricing power in a maturing market.

**Travel tech & distribution** — Seamless booking and personalised engagement identified as competitive imperatives create distribution and platform investment priorities. Tech providers serving hoteliers and DMOs must embed advanced personalisation, sustainability tracking, and omnichannel capabilities to meet evolving market requirements.

## Methodology and limits
This brief is based solely on the publicly available summary metadata from Phocuswright's landing page. The full report text could not be retrieved. All figures cited—revenue projections, growth rates, and regional forecasts—derive from the summary abstract only. The specific methodologies, sample sizes, data sources, and detailed market segmentations underlying these estimates cannot be verified from the available information.

> Note: this brief is based on the publicly available summary of the report only.

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© Phocuswright for the original report. This brief is an original editorial summary by TourismIntel (https://tourismintel.ai). Read the original: https://www.phocuswright.com/Travel-Research/Hotels-Lodging