# Global Travel Market Report 2025

**Publisher:** Phocuswright  
**Published:** 2025-01-01  
**Category:** Research, media & analysts  
**Type:** Report  
**Access:** Paid  
**Official source:** https://www.phocuswright.com/Travel-Research/Market-Overview-Sizing/Global-Travel-Market-Report-2025  
**Canonical:** https://tourismintel.ai/reports/global-travel-market-report-2025

## At a glance
- Global travel gross bookings reached US$1.6 trillion in 2024, with projections to approach US$1.8 trillion by 2027, according to Phocuswright.
- Report covers six regions: North America, Asia Pacific, Europe, Middle East, Latin America and Eastern Europe, tracking segment and distribution trends.
- Emerging regions including Middle East and Latin America are rising fast, signalling industry diversification across markets and channels.
- Research addresses digital adoption, leisure demand recovery, segment performance and distribution dynamics across air, hotel, cruise and other travel categories.
- Analysis examines structural shifts including artificial intelligence, sustainability mandates and blended travel reshaping the next phase of global travel.

## What the report covers
Phocuswright's Global Travel Market Report 2025 provides comprehensive market sizing and growth projections spanning 2021–2027 across six global regions. It analyses key travel segments including airlines, hotels, car rental, cruise, rail and tours, alongside online and traditional distribution channels. The report examines how digital adoption and steady leisure demand are driving structural transformation, whilst tracking divergent growth patterns between established and emerging markets. Published in October 2025, it serves industry stakeholders including DMOs, hoteliers and travel technology companies.

## Key findings
Global travel gross bookings climbed to US$1.6 trillion in 2024, following full recovery from pandemic disruption. According to the report, bookings are projected to approach US$1.8 trillion by 2027, reflecting an era defined by structural transformation across multiple fronts including digital adoption and persistent leisure demand. This growth trajectory indicates the industry has moved beyond recovery into sustained expansion.

The report notes that growth is far from uniform across regions. Established markets maintain their leading positions in absolute terms, whilst emerging regions such as the Middle East and Latin America are rising rapidly. This divergence signals an industry diversifying across geographic markets, distribution channels and consumer behaviours, creating both opportunities and challenges for global stakeholders.

Phocuswright's analysis identifies key questions around regional leadership in travel gross bookings, speed of digital channel adoption, and the relative roles of suppliers versus online travel agencies in air and hotel distribution. The report addresses how geopolitical, economic and policy changes are shaping regional travel dynamics, indicating these external factors meaningfully influence market trajectories.

Long-term structural shifts including artificial intelligence, sustainability mandates and blended travel patterns are identified as defining forces shaping the next phase of global travel. The report frames these trends as fundamental to understanding future competitive dynamics and business model evolution across the travel industry value chain.

## Key numbers
| Metric | Value | Note |
|---|---|---|
| Global travel gross bookings | US$1.6 trillion | Observed figure for 2024, according to Phocuswright |
| Projected global travel gross bookings | US$1.8 trillion | Forecast for 2027, according to Phocuswright |
| Projection period | 2021–2027 | Time series covered in report for market sizing and growth analysis |
| Regional coverage | Six regions | North America (US and Canada), Asia Pacific, Europe, Middle East, Latin America and Eastern Europe |
| Segments analysed | Eight segments | Air, car rental & ground transportation, cruise, hotels & lodging, online travel agencies, rail, tours & packages, traditional agencies & TMCs |

## Why it matters
**DMOs & destinations** — The report documents divergent regional growth patterns, with emerging regions rising fast. DMOs in Middle East and Latin America can leverage these trends to attract investment and position their destinations competitively. Understanding projected bookings growth through 2027 helps justify marketing budgets and infrastructure investments aligned with market trajectory.

**Hotels & hospitality** — Hotel and lodging segments feature prominently in the report's distribution analysis. Operators benefit from understanding global bookings growth to US$1.8 trillion by 2027 and regional variation, informing expansion and pricing strategies. Tracking digital channel adoption speeds helps hoteliers optimise direct booking versus OTA channel mix across regions.

**Travel tech & distribution** — The report examines distribution dynamics including supplier versus OTA roles in air and hotel segments across regions. Travel tech companies and platforms can use insights on digital adoption acceleration and structural shifts in artificial intelligence and blended travel to inform product development and competitive positioning in rapidly diversifying markets.

## Methodology and limits
Phocuswright developed this report by synthesising data and analysis from seven regional travel market reports covering North America, Asia Pacific, Europe, Middle East, Latin America and Eastern Europe. Market sizing relies on official data, proprietary research and industry sources. Projections extend to 2027 using modelled growth trajectories based on observed recovery patterns, digital adoption rates and regional economic outlooks. The publicly available summary provided here does not disclose full methodological detail; readers requiring detailed sample specifications, weighting approaches or data limitations should consult the full paid report.

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© Phocuswright for the original report. This brief is an original editorial summary by TourismIntel (https://tourismintel.ai). Read the original: https://www.phocuswright.com/Travel-Research/Market-Overview-Sizing/Global-Travel-Market-Report-2025