# 61% of travel business surveyed experimenting with or scaling agentic AI: Phocuswright

**Publisher:** Phocuswright  
**Published:** n/a  
**Category:** Research, media & analysts  
**Type:** Report  
**Access:** Not specified  
**Official source:** https://www.phocuswright.com/Travel-Research/Research-Updates/2026/61-of-travel-business-surveyed-experimenting-with-or-scaling-agentic-ai  
**Canonical:** https://tourismintel.ai/reports/61-of-travel-business-surveyed-experimenting-with-or-scaling-agentic-ai-phocuswr

## Summary
All indications are that 2026 will be the year of agentic AI, succinctly defined as gen AI that can accomplish real-world tasks rather than simply outputting content. Agentic AI is already playing a key role in next-generation automation within companies, increasing productivity and reducing costs. According to Phocuswright’s latest research report Budgets, Barriers and the Race to Agentic AI, more than 60% of travel businesses surveyed are experimenting with or scaling agentic AI, with 6% already actively scaling and 22% beginning to scale.

_Full TourismIntel brief in preparation._

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© Phocuswright for the original report. This brief is an original editorial summary by TourismIntel (https://tourismintel.ai). Read the original: https://www.phocuswright.com/Travel-Research/Research-Updates/2026/61-of-travel-business-surveyed-experimenting-with-or-scaling-agentic-ai